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Upstate New York tourism site tells visitors to go to Florida instead

Even the upstate New York town is sick of winter.


Michelle Jaworski

Internet Culture

Posted on Feb 17, 2015   Updated on May 29, 2021, 12:43 pm CDT

With its two colleges, waterfalls, nature trails, and local eateries, Ithaca is one of the most popular tourist attractions in upstate New York. But even the Ithaca tourism board is tired of the snowstorms that have been pummeling the East Coast for the past few weeks. 

So rather than try and convince people Ithaca is Gorges, the city’s tourism website is throwing in the towel. The website just posted the following greeting, telling potential tourists to skip the trip upstate and go to the Florida Keys instead.

“Due to this ridiculously stupid winter, Ithaca invites you to visit The Keys this week,” the site reads. “Please come back when things thaw out.”

For bureau director Bruce Stoff, the pop-up was a way to poke fun at the city’s current weather conditions. Since posting the message Sunday, Ithaca’s tourism site has gotten around 10,580 hits, compared to an average of 1,500 hits a day in February.

“This is a way for us to stay engaged with our customers at a time when upstate New York isn’t exactly top of mind,” he told the Ithaca Journal.

And Florida’s just happy for the free advertising.

Photo via Ed Schipul/Flickr (CC BY-SA 2.0)

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*First Published: Feb 17, 2015, 3:23 pm CST