music creators from TikTok videos

@sebseb122_/TikTok @seshnolan/TikTok remix by Jason Reed

On TikTok, music producers are moving from the background to the spotlight

Independent artists share the highs and lows of posting beats on TikTok.


Thomas Vasquez

Internet Culture

Posted on Aug 9, 2022   Updated on Jul 26, 2023, 5:56 pm CDT


This story was originally published on Passionfruit.

TikTok has become a major force in the music industry, elevated by the younger consumers who use the app. TikTok is one of the most popular apps in the world, and with the hype of the app soaring toward its peak, independent music producers have been joining in on the momentum to reach the masses. 

Producers of all musical styles have found success through TikTok. They are drawing in millions of likes and followers daily with their personalities, talents, and tutorials. TikTok has dramatically replaced older ways of social media marketing with brief videos and song snippets that see growing viewership each day.

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*First Published: Aug 9, 2022, 6:00 am CDT