Finally, an honest commercial for crappy domestic beer

It's not about the taste, it's about a feeling. Specifically: drunk.


Michelle Jaworski

Internet Culture

Published Jan 15, 2014   Updated May 31, 2021, 9:17 pm CDT

Beer snobs may scoff at their friends who drink domestic American beer, but after this video, at least they finally understand the motivation.

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It may be the most obvious one of them all: getting loaded as cheaply as possible.

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“Brewed in the lakes of who gives a shit, from the glaciers of who the fuck cares,” the ad says of domestic American beers. “What did you do before you drank? Who gives a shit.”

To the target audience, it doesn’t matter where the beer came from or how horrible it tastes. It’s all about the feeling—and the feeling is drunk.

H/T Digg | Photo via Random At Best/YouTube

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*First Published: Jan 15, 2014, 5:01 pm CST