- ‘I read a gossip piece’ meme mocks Moby’s Instagram post 5 Years Ago
- Rotten Tomatoes wants to see your ticket stub to leave a verified review 5 Years Ago
- ‘Sonic the Hedgehog’ movie delayed to 2020 to fix his look Today 11:39 AM
- ‘Swamp Thing’ gets off to a promising start, but can it tell a convincing love story? Today 11:34 AM
- ‘Falling on deaf ears’: ‘Queer Eye’ star sparks conversation about ableist idioms Today 11:15 AM
- Parents are spending thousands on YouTube camps that teach kids how to be famous Today 10:43 AM
- In season 2 of ‘She’s Gotta Have It,’ Spike Lee remains unapologetically himself Today 10:36 AM
- Trump selling Pride shirts is a grotesque insult to the LGBTQ community Today 10:27 AM
- Logan Paul is being mocked for pulling out of slapping competition Today 9:57 AM
- 47 House Democrats sign criticized net neutrality working group letter Today 9:17 AM
- How ‘and I oop’ became the perfect reaction meme for shocking developments Today 8:47 AM
- Netflix’s ‘The Perfection’ is a totally unhinged, WTF horror film Today 8:00 AM
- ‘After Maria’ looks at the long road to recovery after Hurricane Maria Today 7:30 AM
- ‘Star Wars: Knights of the Old Republic’ movie is reportedly in the works Today 7:04 AM
- Why do conservatives hate Ocasio-Cortez’s community garden? Today 6:30 AM
German grocery store just raised the bar for weird local commercials
Super sexy. Super party. Super cookies. Super weird grocery ad.
There’s a small grocery store chain where I live in Austin, Texas, that has a charming little television commercial on local stations. I used to catch it now and then, at least until I triumphantly cut my overly expensive and underly useful hookup to cable.
The ad features a person in a bespectacled rabbit suit—the store’s mascot—chipperly hopping down the aisles while employees wielding bottles of wine dance and sing in the background.
I used to think the commercial was delightfully odd, at least until I saw a new ad for German grocery chain EDEKA Supergeil. The music video-style commercial featuring Friedrich Liechtenstein has thrown down the gauntlet when it comes to strange and addictive grocery store ads.
Liechtenstein, a German musician and entertainer, lends his deep voice to a dance-worthy slow jam while bathing in a tub filled with milk and cereal and pretending to smoke a hotdog like a cigar. I can only vaguely understand what he’s singing, but I can’t take my eyes off the screen. The bar has been raised, American grocers. I’ll be awaiting your strange and wonderful response.
Screengrab via EDEKA/YouTube
Sarah Weber is the former editor of Daily Dot’s Parsec section, where she wrote about geek culture. She previously worked as a reporter and editor at community newspapers in the Midwest and was recognized by the Ohio Associated Press for news reporting.