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Dylan Mulvaney speaks out against Bud Light for not supporting her during anti-trans backlash

Brands want and need influencers to increase their market, but what happens when the collaboration turns toxic for the influencer?

 

Patricia Grisafi

Internet Culture

Posted on Jul 3, 2023   Updated on Jul 26, 2023, 5:29 pm CDT

Passionfruit

Trans influencer Dylan Mulvaney spoke out on Thursday about the abuse and harassment she received in response to her partnership with Bud Light. For months, anti-trans bigots targeted Mulvaney for her promotion of the American beer company — and there has been mostly silence on Bud Light’s end.

To many, Bud Light’s refusal to support Mulvaney demonstrates how disingenuous large corporations are when they use people from marginalized communities to virtue-signal diversity and inclusion on behalf of the company, something Mulvaney highlights in a video she posted on Thursday.

“For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all — because it gives customers permission to be as transphobic and hateful as they want,” Mulvaney said in the video, which now has over 13 million views. ….


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*First Published: Jul 3, 2023, 2:05 pm CDT