Sex sells. So does funny.
Dollar Shave Club, a company that sends razors to customers’ homes for a low cost, gained attention last year when its promo video, “Our Blades Are F**king Great,” picked up millions of views.
CEO Michael Dubin is back with a new product line and a new deadpan video that’s even more ridiculous than its predecessor. He doesn’t have to try too hard. He’s selling butt wipes now.
Dollar Shave Club argues slightly more than half of American men are using special moist butt wipes, with around 16 percent of 18- to 45-year-olds replacing toilet paper completely. They’re cleaner, better, faster, and make your backside smell divine, it claims. There’s a $9 billion toilet paper market to tap into, apparently.
If One Wipe Charlies are going to make a splash (sorry not sorry), it’ll be the promo video that does the trick. Riffing on some of the motifs from the first clip—the bear, Dubin’s winking indifference to the over-the-top props around him—it’s both hilarious and dripping with smugness. It’s bursting with non-sequiturs, puns, and talk of No. 2, of course.
The video, which hit YouTube Tuesday morning, is stuck at 301 views, a sure sign that a lot of people have watched it in a short space of time.
I’ll take a looping GIF of a Dubin hitting a bear in the face with a pack of ass wipes any day.