Bob Herzog prepares for live television

Bob Herzog/Facebook

News anchor rushes to put on makeup in hilarious Facebook Live video

'I broke my bronzer!'


David Britton

Internet Culture

Posted on Mar 2, 2018   Updated on May 21, 2021, 10:59 pm CDT

Broadcast news is a high-pressure business. When you go live, there’s no editor that can save you, and there’s no margin for error.

Maybe that’s why Cincinnati anchorman Bob Herzog totally panics trying to put on his makeup with only a few minutes to spare before he goes live.

Wake up and makeup! Friday, March 2nd, 2018.I was live. I was late. I broke my bronzer. And I was scared by deer. HAPPY FRIDAY!!!

Posted by Bob Herzog on Friday, March 2, 2018

Apparently, Herzog has been using Facebook Live to give viewers a behind-the-scenes look at what goes on at Good Morning Cincinnati, and Friday morning he arrived at work more frazzled than usual.

The newscaster explains that he forgot to move his car into his garage overnight and ended up having to scrape his widows off with a Chick-fil-A rewards card. He also failed to gas up the night before, meaning he had to make an extra stop on his way to work.

Herzog talks a mile a minute while applying primer, foundation, and bronzer. His nonstop, stream-of-consciousness babble leads to some amazing quotes, including:

  • “If you’re watching this at 4:20 that means it’s 4:20!”
  • “Priming like a beast! Priming like a beast!”
  • “I bronzed the nub!”

At one point, he even drops his bronzer, creating a mess all over the station floor. Yet, miraculously, he manages to be cool as a cucumber when he goes live on the air. Now that, ladies and gentleman, is a professional.

bob herzog goes live
Bob Herzog/Facebook
Share this article
*First Published: Mar 2, 2018, 2:45 pm CST