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He’s a wanted man.
If you frequent Facebook, chances are you’ve seen Be Like Bill, the latest sad excuse for a meme to infiltrate the social network.
As we’ve written before, the concept for the crude stick figure character—who exists to passive-aggressively admonish people for various Internet behaviors—came from Eugeni Croituru, a digital entrepreneur whose idea has surprisingly (or maybe unsurprisingly) become a phenomenon. There’s now even a handy generator for the lazier meme-makers among us.
However, not everyone is trying to Be Like Bill. Some people realize that Bill is a contradictory pain in the ass who seems to reject social media while being shared on social media, and that’s profoundly annoying. That’s why the Queensland Police Service in Australia issued a notice on its Facebook on Monday. They’re looking for a wanted man who, well, sounds like Bill.
“Queensland Police are searching for a man with a very slight build, dark hat and no nose who has been repeatedly disturbing people’s timelines. He answers to the name Bill,” the post reads.
See? Being like Bill is overrated, and possibly dangerous. Don’t be like Bill, guys. Bill is bad.
Elijah Watson is an internet culture and entertainment reporter. His work has been published by the Daily Beast, Vice, Complex, Bustle, Uproxx, and Okayplayer.