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Apple’s ads are beautiful. They feature pristine photos blown up to billboard size, and they’re definitely grabbing eyeballs. The minimalist text at the bottom of the ad simply reads “Shot on an iPhone 6.” Some pictures are so striking that the text often serves more as a disclaimer about the visual roller coaster ride above it than as an ad for the iPhone itself.
A photo posted by Christopher Jones (@cbryanjones) on
Of course, normal iPhone owners’ photos never turn out anything like that. We must just be holding our phones wrong. You can’t just make a claim in an ad that isn’t true, right? They’ve got laws about that stuff, don’t they?
Luckily for us, the parody ads are here to poke fun at the real thing that we all envy.
Notice that big silly face stuck under the picture of a tranquil-looking person in a sweeping sunflower field? You should be able to make out the words “Shot on an iPhone 6” just below it.
These photos capture weird, silly moments with a middling quality that should remind regular people of their own unimpressive photos. In a way, it’s reassuring to see that everyone has a camera roll this strange.
Here’s what the dastardly art duo said about their project in a statement to The Bold Italic:
“The iPhone 6 ads are all over San Francisco and we walk by them everyday. All the photos Apple selected for the campaign are beautiful. Our thought was that people don’t always take pretty pictures on their phones, so we thought it would be funny to show the other, non-beautiful, photos people take. We both work as creatives in advertising and love to make fun of our industry whenever we can. We put them up this past Sunday, mostly around the Mission, Castro, and Downtown area where all the iPhone 6 ads are.
Dylan Love is an editorial consultant and journalist whose reporting interests include emergent technology, digital media, and Russian language and culture. He is a former staff writer for the Daily Dot, and his work has been published by Business Insider, International Business Times, Men's Journal, and the Next Web.