Internet Culture

23 replacements for Google’s ‘Don’t be evil’ motto

Excelsior!

Photo of Miles Klee

Miles Klee

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In a recent interview with the Financial Times, Google cofounder and CEO Larry Page expressed the need, a decade after its initial public offering, to expand and refine the company’s mission statement. But what of their official mantra—“Don’t be evil”?

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The phrase still appears atop the “Code of Conduct” section of Google’s “Investor Relations” guide, but we think it’s high time that too was replaced with something befitting a tech giant that wields unprecedented influence over the planet and its future. Below we offer a few forward-thinking though humble pitches, from ourselves and around the Twitterverse.

1) “Just be glad we haven’t doxed you yet.”

2) “Remember Google Buzz?”

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3) “Not secretly implanting RFID chips in humans since, like, 2011 or so.”

4)

#NewGoogleMissionStatement pic.twitter.com/JQh2kKjDYF

— darth™ (@darth) November 3, 2014

5) “Your girlfriend is mad that you sent her birthday party invite out on Google+, but has she even tried to figure out how ‘Circles’ work? #smh.”

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6) “Under no circumstances should you deactivate your webcam.”

7) “Because Bing is only good for porn.”

8)

“Are you Sarah Connor?” #NewGoogleMissionStatement

— Barry Adams (@badams) November 3, 2014

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9) “Gentlemen: to evil! [champagne emoji]”

10) “Only 5 million email passwords leaked to Russian Bitcoin forums so far.”

11) “Uh, look out behind you.”

12)

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“We’re too big to be nice any more” #NewGoogleMissionStatement

— Dan Kerins (@dankerins) November 3, 2014

13) “In response to a complaint we received under the US Digital Millennium Copyright Act, we have ceased to exist.”

14) Nice rack.”

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15) “It’s 10pm. Do you know where your data is?”

16)

“Individually wrapped to maintain freshness. Photo enlarged to show texture. Low salt. Gluten free. No Germans.” #NewGoogleMissionStatement

— Rabid Turducken (@rabidbadger) November 3, 2014

17) “Here, let us depressingly autocomplete that for you.”

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18) “Dink thifferent.”

19) Pay no attention to Europe.”

20)

#NewGoogleMissionStatement: “Have you read Ayn Rand yet?” https://t.co/hKfu8mjgzj

— Nicholas Slayton (@NSlayton) November 3, 2014

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21) “Rich people think we’re going to make them immortal.

22) “Yeah, but Facebook is worse.”

23) “Don’t act like you have a choice.”

Photo via velvettangerine (CC BY 2.0) | Remix by Jason Reed

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