Washington Redskins’ #RedskinsPride campaign backfires horribly

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The Washington Redskins’ social media team just made a big mistake. On Thursday afternoon, the @Redskins account asked Twitter users to tell a senator what they think of the team’s controversial name using the hashtag #RedskinsPride.

It backfired horribly—just like when the NYPD asked Twitter to share stories about pleasant run-ins with cops, and people responded with photos of police brutality.

Senate Majority Leader Harry Reid has been working in Washington to get the Redskins to change its name. Even President Obama has spoken out against the derogatory term. The fans who love the team but hate what it stands for have been vocal on social media—which is why #RedskinsPride had exactly the reaction you would expect.

Illustration by Jason Reed

Ned Donovan

Ned Donovan

Ned Donovan is a politics and entertainment journalist who's done stints with GQ, Wired, and the Daily Mail. His bylines have also appeared in the Week, the Telegraph, BuzzFeed, History Today, and elsewhere.