- Ta-Nehisi Coates dismantles Mitch McConnell’s anti-reparations argument Wednesday 7:52 PM
- Whoopi Goldberg stirs debate over her opinion regarding Bella Thorne’s nudes Wednesday 7:04 PM
- Joe Biden really, really hates raves Wednesday 6:02 PM
- RIP to the Twitter geotagging feature that no one actually used Wednesday 5:14 PM
- Facebook contractors reveal the horrors of moderating graphic content Wednesday 4:42 PM
- Prosecutor almost directly quoted Bible in trial against man who helped migrants Wednesday 4:05 PM
- TikTok’s time warp videos get it twisted Wednesday 4:03 PM
- Is a ‘Stranger Things’ and Fortnite crossover event going to happen? Wednesday 3:55 PM
- YouTube reportedly thinking about moving all kids content off the main site Wednesday 3:50 PM
- AOC calls out Democrats for tone-deaf Beyoncé tweet Wednesday 3:15 PM
- Democrat candidates come out as ‘wife guys’ Wednesday 2:45 PM
- Poll of best Batman actors fails to include Adam West, and fans are not happy Wednesday 2:25 PM
- ‘Pose’ producer Janet Mock lands historic Netflix deal Wednesday 1:54 PM
- Teen confesses to killing her best friend on video to get $9 million from a stranger online Wednesday 1:28 PM
- Democrats vote to block transgender troop ban Wednesday 12:17 PM
Glitches and controversy have marred the company’s latest launch.
Ubisoft came under fire this week for a number of issues, including tactics to delay review scores for Assassin’s Creed: Unity, the use of microtransactions in the game, and the game’s overall rough quality. This is a stunning reversal in public perception for a company that was regarded as “winning” the Electronic Entertainment Expo in 2012.
The backlash started Tuesday when several prominent gaming sites took Ubisoft to task for setting the embargo on reviews of the game at noon EST—12 hours after the game was available for purchase. (An embargo limits when a media outlet can publish information, or in this case a game review, in exchange for getting a preview of the game or information ahead of time.) This sort of post-release review embargo is extremely uncommon, and the revelation of the noon embargo time set off a flurry of discussion at popular gaming sites like Kotaku and Polygon. Both sites argued that the late embargo was anti-consumer, and they’re responding accordingly.
Hardcore gamers have a reputation for being cantankerous as hell. Once you give them an opening, they start piling on. Ubisoft is now additionally catching flak for offering real money microtransactions in Assassin’s Creed: Unity, through which players can buy their way past traditional leveling systems, or purchase in-game currency. Notice that no one is giving BioWare any trouble for including microtransactions in Dragon Age: Inquisition, however. That may change after Inquisition is released, but gamers’ ire can be selective.
Unity didn’t get bad review scores from critics, on average, but fans are panning it. Gamers have a penchant for drama when it comes to games they don’t like, and once they smell blood in the water, perception of the company in question can play into feelings about an individual game as much as the quality of the game does.
PC gamers specifically are having a lot of trouble with Unity, reflected by one of the most popular, PC-centric YouTubers deciding to pull the plug entirely on covering the game, for now. Those issues with the PC version have been acknowledged by Ubisoft, and the company is working on fixes.
It’s always bad for a publisher when their perception within video game culture takes a nosedive, but while gamers’ anger runs hot, it usually doesn’t spill off the Web and into meatspace. What does affect the real world for a triple-A game publisher, however, is critical reception of their latest title. The launch for Unity was poor enough that Ubisoft’s stock price took a reported 9 percent drop in European indexes on Wednesday.
If Far Cry 4, the next installment in Ubisoft’s popular open-world, first-person shooter franchise, which is released for PC, PlayStation 3, PlayStation 4, Xbox 360, and Xbox One, on Nov. 18, is a critical success, that could turn things around for Ubisoft quickly. Everything taking place right now just goes to show how high stakes the triple-A video game industry really is, which is partially why so many developers are getting out of the traditional games and going indie, instead.
Image via Ubisoft
Dennis Scimeca was the Daily Dot's gaming reporter until 2016. He loves first-person shooters, role-playing games, and massively multiplayer online games. His work has appeared in Salon, NPR, Ars Technica, Kotaku, Polygon, Gamasutra, GamesBeat, Paste, and Mic.