Target charts a galaxy of ‘Star Wars’ fans’ memories with a fun new site

Target would like to remind you why shoppers will be standing in line at midnight on Sept. 4 to see all of its new Star Wars toys, many of which promote The Force Awakens: the eternal spirit of Star Wars fandom.

You won’t find many people who haven’t celebrated Star Wars themselves or through their family and friends over the last 38 years. To celebrate that love of the saga, Target and Lucasfilm have launched Share the Force, a new website that invites fans to share their Star Wars memories.

(Sorry, this embed was not found.)

When you arrive at the Share the Force site, you will be prompted to select your favorite Star Wars keyword from a list, which then brings you to the hub for that particular subject and links to all the content related to that subject that other people have uploaded.

People can add content from their Facebook or Instagram accounts. If you want to add content later, you can start by entering your name, and Share the Force will drop a pin on the galaxy that represents your Star Wars experience. You can then return to the site later and share your memories.

Target wants to sell its toys, of course, and it front-loads one of the Share the Force promotional videos with pictures of its products. There is also a link in the bottom-right-hand corner to Target’s Star Wars product page.

A catalog of the merchandise that will hit shelves at midnight on Sept. 4, aka “Force Friday,” leaked last week. 

(Sorry, this embed was not found.)

Thankfully, though, direct product advertising on the Share the Force website is practically nonexistent, which is very cool.

Lucasfilm, which has a long history of celebrating fan-created content, will be archiving all of the memories posted on Target’s website.

H/T Mashable | Screengrab via Target

Dennis Scimeca

Dennis Scimeca

Dennis Scimeca was the Daily Dot's gaming reporter until 2016. He loves first-person shooters, role-playing games, and massively multiplayer online games. His work has appeared in Salon, NPR, Ars Technica, Kotaku, Polygon, Gamasutra, GamesBeat, Paste, and Mic.