- Professor writes article defending ‘Asian romantic preference’—and no one is here for it 1 Year Ago
- Ditch Pornhub and support adult content creators instead 1 Year Ago
- Fans grieve Kyoto Animation Studio fire with #PrayforKyoAni 1 Year Ago
- Netflix’s ‘Secret Obsession’ isn’t just terrible—it’s boring as hell Today 3:30 PM
- Instagram expands experiment of hiding likes to 6 more countries Today 3:20 PM
- Man asks woman to stop speaking Spanish on a plane—and bystanders start speaking Spanish Today 12:55 PM
- Schumer calls on FBI, FTC to investigate FaceApp Today 12:41 PM
- Netflix loses subscribers—but hopes some tentpole shows can save it Today 12:10 PM
- Man utterly roasted for saying women can’t ask for equality in revealing clothing Today 12:07 PM
- Instagram struggles to remove photos of Bianca Devins’ dead body Today 11:14 AM
- ‘Storm Area 51’ creator says its gotten so big he’s worried about the FBI Today 10:49 AM
- Everyone loves Q baby, the baby who apparently supports QAnon Today 9:53 AM
- Thread about ‘depression meals’ is inspiring lots of relatable answers Today 9:36 AM
- How long is ‘Avengers: Infinity War’? Today 9:30 AM
- Rand Paul ripped for halting 9/11 Victim Fund re-authorization bill Today 9:18 AM
Doesn’t sound too terrible, right?
Well, according to Business Insider, the studio projection, as of last week, was that Solo would earn between $130-$150 million during the Memorial Day weekend.
Consider that Rogue One took in $155 million in its opening weekend in 2016 and that, counting inflation, the second episode of the series, Attack of the Clones, opened at $126.1 million in its first three days in 2002.
One potential issue for the movie was when it was released. Perhaps Memorial Day wasn’t the ideal time.
think the 'Solo' box office would have been stronger had it opened in December. Disney has shown Star Wars movies in December can make tons of $. While 'Star Wars' is popular, it's not Marvel, which could release a movie every 3 months and make crazy money. https://t.co/z9rRoodZSw— Steven Weintraub (@colliderfrosty) May 27, 2018
But the mediocre reviews probably haven’t helped either.
As the Daily Dot’s Gavia Baker-Whitelaw wrote in her review, “Despite a strong performance from Alden Ehrenreich, Solo feels unnecessary—and I say this as someone who secretly believes there’s no such thing as a bad Star Wars movie. When I rewatch the prequels, with all their terrible dialogue and dubious CGI, I still sense a kernel of genius within. The sweeping mysticism of the Jedi; the creeping tendrils of the Empire’s backstory. With Solo, I see a competently made blockbuster with nothing at its core. The creative infrastructure of Disney and Lucasfilm means we’re still treated to gorgeous costumes, cool aliens, and crowd-pleasing callbacks to earlier canon. Unlike Rogue One—which had its own behind-the-scenes issues—Solo doesn’t light that spark of imagination.”
The move also seems to be struggling in at least one other country. In China, via the Hollywood Reporter, Solo finished in third place with a $10.1 million opening.
Josh Katzowitz is a staff writer at the Daily Dot specializing in YouTube and boxing. His work has appeared in the New York Times, Wall Street Journal, Washington Post, and Los Angeles Times. A longtime sports writer, he's covered the NFL for CBSSports.com and boxing for Forbes. His work has been noted twice in the Best American Sports Writing book series.