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‘Back to the Future’ fans, rejoice!
Nike is turning your Back to the Future dreams into reality. In 2011, the company released the Nike Air Mag, a play off Michael J. Fox’s kicks from the iconic movie. They lit up but didn’t do much else. A follow-up version was announced last year featuring power lacing and hit shelves spring 2016.
Though quite the throwback aesthetic, Air Mags are clunky and not all that great for performance. To bridge the gap as well as piggyback off of their power lacing technology, Nike unveiled the HyperAdapt 1.0—self-lacing shoes that adapt to your foot.
The shoes are fully adjustable and take just three hours to charge, providing up to two weeks of use. HyperAdapt 1.0s are expected to hit select Nike stores in two months, offering consumers the ability to test out the technology before they make their purchase.
A price has yet to be revealed for the HyperAdapt 1.0, but great Scott will it undoubtedly cost a pretty penny.
A former Weekend Editor at the Daily Dot, April Siese's reporting covers everything from technology and politics to web culture and humor. Her work has been published by Bustle, Uproxx, Death and Taxes, Rolling Stone, the Daily Beast, Thrillist, Atlas Obscura, and others. Siese joined Quartz in December 2016.