- Lawsuit alleges YouTube’s unboxing videos are ‘abusive’ ads aimed at kids Sunday 3:48 PM
- Dr. Dre shades Lori Loughlin with Instagram flex about his daughter getting into USC Sunday 3:13 PM
- University of Georgia frat’s racist Snapchat video draws campus outrage Sunday 1:21 PM
- Facing criticism for eating fish, vegan YouTube star Rawvana speaks out Sunday 10:47 AM
- Arnold Schwarzenegger chases mini-pony in new TikTok video Sunday 9:19 AM
- Review: ‘Sekiro: Shadows Die Twice’ is a cut above the rest Sunday 8:00 AM
- Where do 2020 Democratic candidates stand on healthcare? Sunday 7:30 AM
- How to (legally) stream live TV on Kodi Sunday 7:00 AM
- ‘Delhi Crime’ tackles inequality and women’s rights Sunday 7:00 AM
- How to watch the 2019 STP 500 at Martinsville Speedway for free Sunday 6:00 AM
- These high school theater kids put on a totally awesome ‘Alien’ play Saturday 3:59 PM
- Behold these photos of Elon Musk, but with Elizabeth Holmes’ eyes Saturday 3:11 PM
- Barbra Streisand gets ‘canceled’ over remarks about Michael Jackson’s alleged victims Saturday 2:09 PM
- Report: Florida man raped Texas teen after posing as Instagram celeb Saturday 12:14 PM
- Lori Loughlin’s daughters, Olivia and Isabella, could be banned from USC forever Saturday 11:46 AM
Fans make the ‘Welcome to Night Vale’ book a best seller overnight
The upcoming ‘Night Vale’ novel looks amazing!
Cult podcast Welcome to Night Vale is getting a spinoff novel, and it’s already an Amazon bestseller seven months before its release date.
Night Vale creators Joseph Fink and Jeffrey Cranor have been talking about the book for a few months now, but it didn’t go on sale until last night. Before they’d even posted the book’s cover art or plot summary, fans had already pre-ordered enough copies to make it shoot up the bestseller charts.
We’re now in the top 100 overall on Amazon and number 1 in Horror. It doesn’t even have a cover or any info yet. This is fucking unreal.
— Joseph Fink (@PlanetofFinks) March 15, 2015
Instead of telling a story through Cecil Palmer’s radio show like in the podcast, the novel follows two Night Valians named Jackie Fierro (a 19-year-old pawn shop owner) and Diane Crayton (the local PTA treasurer). Fierro is searching for a place named King City thanks to a clue shared by “the man in the tan jacket,” while Crayton is concerned by her shape-shifting son’s obsession with his estranged father.
These two mysteries sound intriguing and characteristically surreal for Night Vale, but people were already ordering copies before the plot summary was posted. Joseph Fink and Jeffrey Cranor could probably release a Night Vale book in a plain brown paper sleeve with no title or information, and fans would still be hyped to pre-order copies.
It’s easy to forget that Night Vale is still a low-budget indie operation. With a core staff of two writers and one voice actor, they upload one episode every two weeks, for free. Their income mostly comes from live shows, merchandise and donations, and they definitely don’t have the kind of money that buys a major advertising campaign. So, it’s nothing short of incredible that this book is currently at No. 32 on the Amazon bestseller chart, based purely on the authors’ announcement and Night Vale‘s online fandom.
Among all the corporate-owned megafranchises and bestsellers with hefty marketing budgets, it’s pretty cool to see this kind of project succeed via the indie route—especially since Night Vale is, by definition, very weird.
Photo via Welcome to Night Vale/Stitcher
Gavia Baker-Whitelaw is a staff writer at the Daily Dot, covering geek culture and fandom. Specializing in sci-fi movies and superheroes, she also appears as a film and TV critic on BBC radio. Elsewhere, she co-hosts the pop culture podcast Overinvested.