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Video game composer boycotts Gillette after anti-toxic masculinity ad
Marty O’Donnell worked on ‘Halo’ and ‘Destiny.’
Famed video game composer Marty O’Donnell (whose credits include Halo and Destiny) just joined the cavalcade of conservative men attempting to roast Gillette for its ad urging men to push back against toxic masculinity.
The ad has whipped conservative men into a frenzy over its primary call-to-action is to just “be the best men can be,” which includes not being sexist or bottling emotions.
Thanks to your great advertising.
— Marty O'Donnell (@MartyTheElder) January 16, 2019
O’Donnell is referring to the Dollar Shave Club, a shaving kit subscription service. In an apparent (but not explicit) response to the Gillette ad social media fervor, the Dollar Shave Club tweeted out “Welcome to the Club” on Monday.
Welcome to the Club.
— Dollar Shave Club (@DollarShaveClub) January 14, 2019
O’Donnell’s work as a composer for games like the Halo series, the first Destiny, and the Flintstones Vitamins jingle of all things, has been lauded as some of the best video game music of the past several generations of video gaming. That said, O’Donnell was unceremoniously fired from Bungie in April 2014 after a long series of disagreements between O’Donnell, Bungie, and Activision. The latter company substituted O’Donnell’s music for its own during an E3 2013 trailer reveal, leaving the composer furious.
In early 2014, O’Donnell’s frustrations with management increasingly resulted in poor performance reviews and complaints to management from fellow audio designers. O’Donnell was fired before the official release of Destiny, and two separate lawsuits resulted in $140,000 being paid out to O’Donnell in Bungie stock.
The composer has since founded his own game studio, Highwire Games, and is working on a project called Golem for the PS4.
As for his political leanings, O’Donnell’s conservative viewpoints have been plain enough to see for those who went looking. The composer said he identified as a conservative on a podcast hosted on Bungie.net back in 2017. His mocking Gillette would seem to line up with conservative thinking on masculinity.
I forgot that marty o'donnell was this weirdo conservative and it makes my general liking of Halo's music more cringeworthy in hindsight
— Dr. Robert Von Bahnkenstein (@SenorWoberto) January 16, 2019
I do not care about a giant corporation's woke ad campaigns, mainly cuz they're these facile attempts at publicity not interest in social change. BUT these ads do have the nice side effect of letting you know which folks are easily upset by empty corporate platitudes https://t.co/l9pG6wOYKl
— Henry Gilbert (@hEnereyG) January 16, 2019
— Eric Bailey (@EricVBailey) January 16, 2019
Love when people get offended by razor ads haha
— tristen (@caligulaoctocat) January 16, 2019
O’Donnell did not immediately respond to the Daily Dot’s request for comment.
Joseph Knoop is a gaming writer for Daily Dot, a native Chicagoan, and a slave to all things Overwatch. He co-founded the college geek culture outlet ByteBSU, then interned at Game Informer, and now writes for a bunch websites his parents have never heard of.