- ‘Watchmen’ delivers a surprisingly conventional superhero finale Sunday 10:11 PM
- Facebook ads are spreading misinformation about HIV Sunday 10:11 PM
- Military investigates students’ suspected white power hand signs at football game Sunday 9:41 PM
- North Carolina man allegedly stole $88K then posted it on Instagram Sunday 8:34 PM
- People are pissed a CGI influencer said she was sexually assaulted Sunday 4:56 PM
- BTS’ RM says he’s lost 33 AirPods Sunday 3:59 PM
- Taylor Swift’s ‘hyper-realistic’ cat cake is scaring fans Sunday 3:03 PM
- Nick Cannon is reportedly playing his Eminem diss track on repeat Sunday 1:20 PM
- College quarterback blasted by ex-girlfriend in savage AF breakup TikTok Sunday 12:27 PM
- Hallmark pulls ad featuring lesbian couple after conservative protest Sunday 11:27 AM
- Actress’ tweet calling out fellow passenger for not moving seats backfires Sunday 10:43 AM
- The 10 most influential hashtags of the decade Sunday 6:30 AM
- A lonely grandma sought family to spend Christmas with on Craigslist Saturday 5:45 PM
- Airbnb bans white supremacists tied to Iron March forum Saturday 5:07 PM
- Did a Twitter user really get tricked into naming baby ‘Jack Ingof’? Saturday 4:46 PM
Microsoft squats on Xbone.com out of sheer embarrassment
A “cheeky” nickname for a new console becomes accidentally official.
Xbox One, the successor the Xbox 360 and third in the lineage of Xbox video game consoles, doesn’t hit stores till late November, but it already has a nickname that doesn’t meet with Microsoft’s approval: “Xbone.”
In fact, Larry “Major Nelson” Hryb, director of programming for the Xbox Live gaming network, indicated his distaste for the fan-generated tag on the gamer forum NeoGAF: “I don’t like it,” he stated. It “disrespects the teams that have put in thousands of hours (already) into the development of the product. Sure, it’s cheeky but I don’t care for it myself.”
Now Microsoft itself has moved to nip the Xbone meme in the bud, purchasing the domain Xbone.com, presumably so that no one can build off-brand content there. It had already secured XboxOne.com and XboxOne.net by filing a formal complaint against those squatting on the domains, but it might have lacked the same legal recourse in this case, as it had no official claim to the term “Xbone.”
Until now, that is. Oh, and good luck to any company seeking to prevent gamers from using their own richly developed slang when discussing their hobby. “Xbone” in particular seems rather on the nose: What video game console isn’t an unfortunate substitute for sex?
Photo by X-Money/Flickr
Miles Klee is a novelist and web culture reporter. The former editor of the Daily Dot’s Unclick section, Klee’s essays, satire, and fiction have appeared in Lapham’s Quarterly, Vanity Fair, 3:AM, Salon, the Awl, the New York Observer, the Millions, and the Village Voice. He's the author of two odd books of fiction, 'Ivyland' and 'True False.'