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Travis Cuomo

The ‘You Live Like This?’ meme, explained

The 'Damn Bitch, You Live Like This' meme gained traction as way to highlight the messy living conditions or poor life choices of others.

 

Kahron Spearman

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Posted on Dec 30, 2023   Updated on Apr 18, 2024, 12:57 pm CDT

The “Damn Bitch, You Live Like This?” meme is an exploitable comic panel that features the characters Max and Roxanne from “The Goofy Movie,” drawn by Instagram user @eboni._. This meme actually evolved from the “Wow Queen, You’re so Beautiful” meme, also spawned by the same drawing.

Let’s explore the story behind this hilarious way to call someone out for the way they are living.

Birth of the ‘Damn Bitch, You Live Like This’ meme

Instagram user @eboni._ posted the original drawing to her account on April 13, 2016. Titling the post, “Quick sketch of Max and Roxanne,” @eboni._ showed Max telling Roxanne, “Wow queen, you’re so beautiful.”

The “Damn Bitch, You Live Like This?” meme emerged in November 2016, when another user remixed the drawing to depict Max and Roxanne in a messy apartment. Against the background of the filthy apartment, Max asks Roxanne, “Damn, bitch, you live like this?” This version, attributed to Facebook user Travis Cuomo, struck a chord online, and quickly turned into a viral sensation.

Exploitable comic and viral spread

The meme gained traction as way to highlight the messy living conditions or poor life choices of others. It soon became a popular reaction image on platforms like Twitter, where users paired the meme’s characters with images of untidy rooms or other messy scenarios. Its appeal lay in its ability to humorously call out less-than-ideal situations, often with a mix of shock and mock disgust.

@b0ydivision #stitch with @noahwaybabes #greenscreen ♬ original sound – Him™️

The popularity of the “Damn B*tch, You Live Like This” meme can be partially attributed to its roots in the sentimentality associated with childhood cartoons. Max and Roxanne, remembered fondly by many, were suddenly recast in a modern scenario and the juxtaposition of an artifact of childhood nostalgia with adult realities resonated deeply with a broad audience.

@rotting666christ

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♬ First Love/Late Spring – Mitski

The meme also speaks to a common experience in the internet age: the sometimes inadvertent revelation of personal living spaces in the background of selfies or videos. It humorously addresses the often startling reality of how people live behind the scenes—an authenticity that’s often concealed in the curated world of social media. As a result, the phrase “Damn B*tch, You Live Like This?” became shorthand for calling out these moments of objective truth.

Self-reflection and personal improvement

Beyond its use as a reaction meme, “Damn B*tch, You Live Like This” also serves as a call for self-reflection. Per Kathryn Winn of Meme Forum, it invites people to take a candid look at their living conditions and personal habits, and hopefully inspire them to do better. In this sense, the meme transcends its comedic origins as a tool for personal awareness and improvement.

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The evolution of this meme highlights the significant impact that internet culture can have on personal behavior and societal norms. Memes like “Damn B*tch, You Live Like This?” not only entertain but also provoke thought and self-awareness.

As it becomes further enmeshed in our collective digital language, this meme stands as a testament to the enduring appeal of humor rooted in everyday realities. It encapsulates a blend of nostalgia, comedy, and societal commentary that characterizes much of modern meme culture. As it continues to be used, the meme remains a relevant and amusing mirror to our personal and collective lives.

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*First Published: Dec 30, 2023, 6:00 am CST