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NRA supporters are livid.

Less than two weeks after the Parkland shooting, an online campaign against the National Rifle Association is beginning to pay dividends for opponents of the gun lobbying group.

With the #boycottNRA hashtag trending No. 1 on Twitter for several hours on Friday, the online pressure has forced multiple major companies to back away from the ultra-powerful NRA.

Perhaps the biggest news came Saturday morning when Delta said it would end the discount that the airline had given to NRA members.

Delta follows the lead of other big companies who have cut ties to the controversial nonprofit organization.

Wyndham hotels also made it clear where it stands.

Wyndham hotels NRA @Wyndham/Twitter

After 17 people were massacred in the Parkland, Florida, the NRA has been aggressive in its responses. In a speech this week to CPAC, NRA CEO Wayne LaPierre said Democrats wanted to get rid of the Second Amendment and said, “If they seize power… our American freedoms could be lost and our country will be changed forever.”

He also said the “breathless national media” was “eager to smear the NRA in the midst of genuine grief,” and spokesperson Dana Loesch said the media loves mass shootings, claiming, “You guys love it. I’m not saying you love the tragedy. But I am saying that you love the ratings. Crying white mothers are ratings gold.”

Unsurprisingly, NRA supporters were dismayed by the companies’ decisions.

Celebrities have also beseeched Amazon to drop the NRA’s TV service from its platform, as NRA opponents created the #StopNRAmazon hashtag. Thus far, Amazon has not responded.

Update 11:21am CT: On Saturday morning, United also made the decision to cut ties with the NRA.

Josh Katzowitz

Josh Katzowitz

Josh Katzowitz is the Weekend Editor for the Daily Dot and covers the world of YouTube. His work has appeared in the New York Times, Wall Street Journal, Washington Post, and Los Angeles Times. He’s also a longtime sports writer, covering the NFL for CBSSports.com and boxing for Forbes. His work has been noted twice in the Best American Sports Writing book series.

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