Celebrities including Alyssa Milano, Misha Collins, and Justine Bateman—as well as other gun control advocates—began using the hashtag #StopNRAmazon on Thursday to demand that Amazon drop the National Rifle Association’s TV service from its platform.
The NRA’s TV service offers both live segments and pre-recorded shows on Amazon around the clock and boasts that it’s “America’s most patriotic team on a mission to take back the truth.” On Friday morning, the website was promoting a segment called, “The Media Love Mass Shootings” as well as coverage from the Conservative Political Action Conference—including a quote that gun rights advocate Wayne Pierre said at the convention.
“Opportunists are exploiting tragedy for political gain,” Pierre’s quote on the site says. “Schools must be the most hardened targets in the country. Evil must be confronted immediately with all force.”
It’s coverage like this, which feels more like propaganda than the “truth” the TV service promises to uncover, that has inspired celebrities to take a stand against NRA TV.
“With @Amazon’s NRAtv propaganda programming, it’s more convenient than ever to get brainwashed by gun lobbyists— right from the comfort of your own home,” Supernatural’s Misha Collins tweeted.
— Alyssa Milano (@Alyssa_Milano) February 22, 2018
With @Amazon's NRAtv propaganda programming, it's more convenient than ever to get brainwashed by gun lobbyists— right from the comfort of your own home. (Change the channel, @JeffBezos!) #StopNRAmazon
— Misha Collins (@mishacollins) February 22, 2018
Pretty sure I keep Amazon in business. But I'll find another way if @Amazon, @JeffBezos and @AmazonHelp do not stop streaming the vile rhetoric spewed on NRAtv. Our kids are being regularly mowed down like tin cans and the NRA calls it "freedom." F that.#StopNRAmazon
— Randi Blue No Matter Fucking Who Singer (@rmayemsinger) February 22, 2018
#StopNRAmazon Do you shop on @amazon ? Do you stream from @AmazonStudios We are asking @amazon @AmazonHelp + @JeffBezos to stop streaming the violent rhetoric of NRAtv. Enough of this self interested lobby killing us.
— Ben Gleib (@bengleib) February 23, 2018
— (((Josh Malina))) (@JoshMalina) February 22, 2018
— Warren(Wash Your Damn Hands) Leight (@warrenleightTV) February 22, 2018
Gentle reminder that the NRA is not the second amendment it is the gun lobby. As with any American right, you can support the second amendment without supporting a special interest group that kills lots of people. #StopNRAmazon
— Genevieve Angelson (@GenevieveAngel) February 22, 2018
Did you know there is something called NRAtv? And that it's carried by streaming service @amazon?
We'd like to stop them from carrying this gun industry funded misinformation, which adds to gun violence throughout our nation.
Please let @JeffBezos know.
— Evan Handler (@EvanHandler) February 22, 2018
— Denis O'Hare (@denisohare) February 22, 2018
The hashtag is one of the latest trending discussions about gun control and the NRA’s influence on the government and American culture in the wake of the shooting in Parkland, Florida on Feb. 14.