yahoo news immigration ad


Yahoo News faces Twitter’s wrath over ad with anti-immigrant message

Not every issue has a middle ground.


Alyse Stanley


Posted on Nov 29, 2018   Updated on May 21, 2021, 12:31 am CDT

Both Democrats and Republicans could stand to be a little more collaborative, is the message Yahoo News attempted to express in new ads for its app. But the company may now regret exactly which issues it chose to illustrate a middle ground on.

A recent advertisement shows a blue wall and red wall—both with barbed wire—intersecting to indicate two viewpoints. One wall reads “Immigrants Enrich Us,” and the other says “Immigrants Endanger Us.” The walls come together to make purple. “See all sides,” the copy says.

The ad didn’t blow over too well. Several Twitter users called out the false equivalence it suggested, explaining that one side is based in fact and the other in fear. “@YahooNews perched right in the intersect of freedom and fascism,” one user wrote.

Other users began making their own versions, pitting viewpoints like “Genocide is bad” versus “Genocide is not bad” against each other to highlight how ridiculous it is to insist there’s a middle ground for every issue.

Given the reaction, it’s likely users won’t be thrilled to learn this is only one ad in a series. Other variations include “Healthcare Is a Right” as opposed to “Healthcare Is a Privilege” and “Save the Environment” versus “Stimulate the Environment” (whatever that means).

“Yahoo News has a long history as a non-partisan news organization, with a mission to present divergent perspectives,” a Yahoo News spokesperson told BuzzFeed News after the pushback. The ads were intended to “reflect the current state of our country, and the polarizing conversations taking place on a number of issues.”

H/T Buzzfeed News

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*First Published: Nov 29, 2018, 8:28 pm CST