thisdoesnmeantyes

thisdoesnmeantyes Activist group Rape Crisis London launched the campaign to express the message that no matter what you’re wearing or doing, you aren’t asking to or deserve to be raped. April is Sexual Assault Awareness Month and a campaign called #ThisDoesntMeanYes is taking off in the UK. Activist group Rape Crisis London launched the campaign to express the message that no matter what you’re wearing or doing, you aren’t asking to or deserve to be raped. thisdoesnmeantyes

The message is simple: “A short skirt is not a yes. A red lip is not a yes.”

April is Sexual Assault Awareness Month, and a campaign called #ThisDoesntMeanYes is taking off in the UK.

Activist group Rape Crisis London helped launch the campaign to share the message that no matter what you’re wearing, it should never be construed as an invitation for sexual assault.

#ThisDoesntMeanYes #SAAM

A photo posted by Tameka Mullins (Buy my book!) (@tamstarzz) on

Nearly 200 women gathered in Shoreditch, U.K. earlier this month to pose for a series of photos for the campaign. According to the website, the women shot for five hours and took nearly 2,000 photos in total. 

The campaign is also inviting women to share their own photos on Instagram using the hashtag to spread the message.

What you are wearing doesn’t mean yes! Heals, skinny jeans and lace doesn’t mean yes!

A photo posted by STACEY BARBER || BLOGGER (@staceylouiseox_) on

This project is in the same vein as Red My Lips, another Sexual Assault Awareness Month campaign which invited women to sport bold red lips all month. Red My Lips delivered a similarly simple yet powerful message: that wearing sexy lipstick is not any sort of invitation for unwanted conversation or contact.

H/T Glamour | Photo via This Doesn’t Mean Yes

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