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thisdoesnmeantyes Activist group Rape Crisis London launched the campaign to express the message that no matter what you’re wearing or doing, you aren’t asking to or deserve to be raped. April is Sexual Assault Awareness Month and a campaign called #ThisDoesntMeanYes is taking off in the UK. Activist group Rape Crisis London launched the campaign to express the message that no matter what you’re wearing or doing, you aren’t asking to or deserve to be raped. thisdoesnmeantyes
The message is simple: “A short skirt is not a yes. A red lip is not a yes.”
April is Sexual Assault Awareness Month, and a campaign called #ThisDoesntMeanYes is taking off in the UK.
Activist group Rape Crisis London helped launch the campaign to share the message that no matter what you’re wearing, it should never be construed as an invitation for sexual assault.
Nearly 200 women gathered in Shoreditch, U.K. earlier this month to pose for a series of photos for the campaign. According to the website, the women shot for five hours and took nearly 2,000 photos in total.
The campaign is also inviting women to share their own photos on Instagram using the hashtag to spread the message.
A photo posted by STACEY BARBER || BLOGGER (@staceylouiseox_) on
I hope these beauties don’t mind me using this picture that includes them but this is my #ThisDoesntMeanYes – four best friends, out drinking, dancing and having a good time, dressed up to feel good for themselves and no one else. Support the campaign ladies and share a picture of you feeling empowered!
A photo posted by Charlotte Marchant (@charlotte2306) on
This project is in the same vein as Red My Lips, another Sexual Assault Awareness Month campaign which invited women to sport bold red lips all month. Red My Lips delivered a similarly simple yet powerful message: that wearing sexy lipstick is not any sort of invitation for unwanted conversation or contact.
Marisa Kabas is a lifestyle reporter and activist. Her work has been published by Fusion, Fast Company, and Today. She’s also served as an editorial campaigns director for Purpose PBC, a social movement incubator.