Women take a stand against rape culture with #ThisDoesntMeanYes

April is Sexual Assault Awareness Month, and a campaign called #ThisDoesntMeanYes is taking off in the UK.

Activist group Rape Crisis London helped launch the campaign to share the message that no matter what you’re wearing, it should never be construed as an invitation for sexual assault.

#ThisDoesntMeanYes #SAAM

A photo posted by Tameka Mullins (Buy my book!) (@tamstarzz) on

Nearly 200 women gathered in Shoreditch, U.K. earlier this month to pose for a series of photos for the campaign. According to the website, the women shot for five hours and took nearly 2,000 photos in total. 

This Doesn’t Mean Yes

The campaign is also inviting women to share their own photos on Instagram using the hashtag to spread the message.

What you are wearing doesn’t mean yes! Heals, skinny jeans and lace doesn’t mean yes!

A photo posted by STACEY BARBER || BLOGGER (@staceylouiseox_) on

This project is in the same vein as Red My Lips, another Sexual Assault Awareness Month campaign which invited women to sport bold red lips all month. Red My Lips delivered a similarly simple yet powerful message: that wearing sexy lipstick is not any sort of invitation for unwanted conversation or contact.

H/T Glamour | Photo via This Doesn’t Mean Yes

Marisa Kabas

Marisa Kabas

Marisa Kabas is a lifestyle reporter and activist. Her work has been published by Fusion, Fast Company, and Today. She’s also served as an editorial campaigns director for Purpose PBC, a social movement incubator.