For the first time since the 1950s, Brigham Young University students are now able to purchase caffeinated soda on campus, and they cannot freaking handle it.
If you're in Provo lock your doors, it's about to get fucking LIT tonight pic.twitter.com/XD9LrASd1s— do not look at me or talk to me or smell me (@ChrisCaesar) September 21, 2017
I feel bad for owner of the Chevron on the corner opposite Lavell Edwards Stadium. Their entire business model just collapsed. #BYUCaffeine— Teeps (@SportsGuyRyan) September 21, 2017
According to KSL.com, the school previously sold caffeine-free versions of Coca-Cola products, but this latest change will allow university students and staff to purchase the real deal. It was a decision made by BYU Dining Service and supported by the school’s Administrative Vice President’s Office as a way to keep up with changing consumer preferences and growing demand.
As clarified in 2012 by the Church of Jesus Christ of Latter-day Saints, which owns BYU, the Church forbids alcohol, tobacco, and “hot drinks,” but not specifically caffeine. So, while Dr. Pepper might be sold on campus, the school hasn’t moved its stance on coffee or tea. And while non-caffeinated soda versions will still be offered on campus, energy drinks didn’t make the cut.
“This is in response to the requests from our customers and our consumers who have been making more requests for caffeinated soft drinks on campus,” BYU spokesperson Carri Jenkins said. “We have been listening to the requests that have come to us.”
Clearly, students have waited longingly for this day to arrive.
Please tell me this is not fake news.— Reed Larsen (@ReedLarsen) September 21, 2017
Now if we could do something about beards on campus ….
G A T E W A Y. D R U G Z— tyler glenn (@tylerinacoma) September 21, 2017
Once it hits your lips, it's so good! pic.twitter.com/MQA8R3MdQ6— Dana Gardens (@Danagardens) September 21, 2017
There was even a campus moments story made for this sacred, caffeinated day.
Yes, the BYU community drank to their hearts’ content. According to Jason Carter, the assistant general manager of BYU Dining Services, the school had gone through six or seven cases in a few hours, six times more than they usually sell.
Congrats, BYU, and maybe try to introduce this whole “caffeinated soda” thing into your system in sips, not gallons.
Terrifying. Maybe lay off the soda for a bit.— BYU (@BYU) September 21, 2017
H/T Fox 8 Cleveland