@kaitlynhalpin/TikTok

TikTokers are trying to troll the Trump campaign through its online store

In one TikTok, a user encourages others to fill up their carts with millions of dollars worth of merchandise and 'just forget' about it.

Jun 27, 2020, 3:26 pm*

Internet Culture

Zachary Petrizzo 

Zachary Petrizzo

President Donald Trump’s 2020 reelection campaign appears to be getting trolled by TikTok users, yet again.

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This time, TikTokers are encouraging fellow users to employ a tactic called “shopping cart abandonment” in which they go to the Trump 2020 campaign’s online store and fill up their cart with a whole bunch of merchandise they have no intention of purchasing.

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The goal is to leave the campaign’s online shopping data skewed. The use of “shopping cart abandonment” could also hurt its e-commerce business by “signal[ing] a poor user experience or broken sales funnel.”

People who left their digital shopping carts waiting for check-out reportedly cost retailers over $4.6 trillion back in 2016.

@lil.grac

this would be a shame if this information got around #ACAB #Trump2020 #Biden2020 #foryoupage

♬ Goosebumps – JP III
@lil.grac/TikTok

In one TikTok video that has over half a million likes, user @preveroni encourages others to fill up their carts with millions of dollars of merchandise, and then “just forget to come back to check-out.”

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@preveroni/TikTok
@kaitlynhalpin00/TikTok

It has yet to be seen if the trend has had a substantial impact on the campaign. The Daily Dot has reached out to the Trump campaign.

This past week, TikTok teens and K-pop stans joined forces to leave the Trump campaign stunned at its Tulsa rally. The online army of zoomers reserved tickets only to be no-shows at the campaign stop.

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*First Published: Jun 27, 2020, 3:20 pm