President Donald Trump’s 2020 reelection campaign appears to be getting trolled by TikTok users, yet again.
This time, TikTokers are encouraging fellow users to employ a tactic called “shopping cart abandonment” in which they go to the Trump 2020 campaign’s online store and fill up their cart with a whole bunch of merchandise they have no intention of purchasing.
The goal is to leave the campaign’s online shopping data skewed. The use of “shopping cart abandonment” could also hurt its e-commerce business by “signal[ing] a poor user experience or broken sales funnel.”
People who left their digital shopping carts waiting for check-out reportedly cost retailers over $4.6 trillion back in 2016.
In one TikTok video that has over half a million likes, user @preveroni encourages others to fill up their carts with millions of dollars of merchandise, and then “just forget to come back to check-out.”
It has yet to be seen if the trend has had a substantial impact on the campaign. The Daily Dot has reached out to the Trump campaign.
This past week, TikTok teens and K-pop stans joined forces to leave the Trump campaign stunned at its Tulsa rally. The online army of zoomers reserved tickets only to be no-shows at the campaign stop.