Article Lead Image

Photo via Sheila Scarborough/Flickr

Video is coming soon to LinkedIn—but there’s a catch

The site's top 500 influencers have a new way of reaching their followers.

 

John-Michael Bond

Tech

Posted on Aug 5, 2016   Updated on May 26, 2021, 8:07 am CDT

Video is coming to LinkedIn, at least if you’re important enough. 

Certain influencers will soon be able to post 30-second videos on the site. With 433 million of users, how will LinkedIn pick who gets to post and who doesn’t? The answer is simple: the top 500 most influential users on the site, handpicked by LinkedIn itself. So if you’re among the ranks of Bill Gates, Arianna Huffington, or Richard Branson, get your video recorder ready. 

Users who follow these top 500 influencers will see their posts in their LinkedIn feed. These videos are strictly for business, so you won’t have to worry about Bill Gates spamming your feed with Ice Bucket Challenge videos.

LinkedIn says the feature is currently only for these top influencers, but it hasn’t ruled out opening it up to more users in the future. 

The good news for now: Your mom won’t be able to post clips explaining to future employers why they’d be lucky to hire you.

H/T ZDnet

Share this article
*First Published: Aug 5, 2016, 8:26 am CDT