A syringe.

Fafapress/Shutterstock (Licensed)

Facebook shuts down accounts tied to anti-vaccine influencer campaign

Fake accounts told users that the AstraZeneca vaccine would turn them into chimpanzees.


Mikael Thalen


Posted on Aug 11, 2021   Updated on Aug 11, 2021, 12:14 pm CDT

Facebook shut down more than 300 accounts tied to a Russian advertising agency this week that had previously attempted to pay influencers to spread anti-vaccine content.

The campaign, carried out by the marketing firm Fazze, used fake accounts to spread false claims about the COVID-19 vaccines produced by Pfizer and AstraZeneca.

In total, the social media company said it removed 65 Facebook accounts and 243 Instagram accounts that had targeted its disinformation at users in India, Latin America, and the U.S.

Yet the campaign, which even spread posts alleging that the AstraZeneca vaccine would turn individuals into a chimpanzee, was largely unsuccessful.

Although Facebook did not comment on what it believed Fazze’s motivations were, some analysts believe the campaign is intended to bolster Russia’s Sputnik V COVID-19 vaccine.

And while the firm’s efforts failed to gain traction on social media, researchers say their actions are noteworthy given that they had also tried to pay influencers to spread anti-vaccine content.

As revealed in May, numerous social media influencers in Europe revealed that they had been approached by the firm and offered money in exchange for posts disparaging Pfizer and AstraZeneca.

In a conference call on Tuesday, Nathaniel Gleicher, Facebook’s head of security policy, described the firm’s setup as sophisticated.

“Although it was sloppy and didn’t have very good reach, it was an elaborate setup,” Gleicher said.

Facebook also revealed that some influencers had actually shared misinformation on behalf of Fazze but later deleted their posts when reports about the firm’s campaign emerged.

Read more of the Daily Dot’s tech and politics coverage

Nevada’s GOP secretary of state candidate follows QAnon, neo-Nazi accounts on Gab, Telegram
Court filing in Bored Apes lawsuit revives claims founders built NFT empire on Nazi ideology
EXCLUSIVE: ‘Say hi to the Donald for us’: Florida police briefed armed right-wing group before they went to Jan. 6 protest
Inside the Proud Boys’ ties to ghost gun sales
‘Judas’: Gab users are furious its founder handed over data to the FBI without a subpoena
EXCLUSIVE: Anti-vax dating site that let people advertise ‘mRNA FREE’ semen left all its user data exposed
Sign up to receive the Daily Dot’s Internet Insider newsletter for urgent news from the frontline of online.
Share this article
*First Published: Aug 11, 2021, 11:39 am CDT