Which Apple Watch do celebrities like the best?

The Apple Watch isn’t even out yet, but a handful of celebrity influencers already have their wrists on it.

Normal humans who decide to shell out for Apple‘s latest device will be waiting until June for their pre-orders to ship, but in the meantime, Apple is making a big statement, doling it out to musicians in the latest attempt to establish the smartwatch as a must-have fashion accessory as much as a technological one. 


Pharrell Williams: $12,000 gold Apple Watch Edition with white sport band

Pharrell popped up on Instagram with a video featuring the Mickey Mouse watch face and a blend of the 42mm $12,000 rose gold Apple Watch Edition and the white sport band.


A video posted by Pharrell Williams (@pharrell) on


Drake: $17,000 Apple Watch Edition, bright red modern buckle

Drake coordinated an entire Coachella outfit around the bright red leather band on his 18-karat gold Apple Watch Edition, because Drake. 


A photo posted by champagnepapi (@champagnepapi) on

Katy Perry: $17,000 Apple Watch Edition, bright red modern buckle

Katy Perry appears to have also taken the most expensive route. She was seen on Instagram wearing the $17,000 18-karat gold Apple Watch Edition with a Mickey Mouse watch face. The face taps its foot along to the beat of every other Apple Watch Mickey in the universe thanks to Apple’s obsessive attention to timekeeping detail.

❤️⌚️Oh Mickey you’re so fine, you’re so fine you blow my mind, hey Mickey!⌚️❤️

A photo posted by KATY PERRY (@katyperry) on

In the coming weeks, we fully expect more obscenely expensive devices to make cameos on Instagram, which appears to be the celebrity Apple Watch debut platform of choice.

Don’t mind us, we’ll just be over here waiting for April 24. Super patiently. We’re so patient we almost can’t stand it. Really. 


Photo via Apple

Taylor Hatmaker

Taylor Hatmaker

Taylor Hatmaker has reported on the tech industry for nearly a decade, covering privacy and government. Most recently, she was the Debug editor of the Daily Dot. Prior to that, she was a staff writer and deputy editor at ReadWrite, a tech and business reporter for Yahoo News, and the senior editor of Tecca. Her editorial interests include censorship, digital activism, LGBTQ issues, and futurist consumer tech.