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Here are Amazon’s best-selling products this holiday season

Even the 'non-tech' categories are filled with electronics.


Posted on Dec 30, 2016   Updated on May 25, 2021, 7:26 am CDT

It was a merry holiday season indeed for Amazon, which posted details of its seasonal success this week including more than 1 billion items sold and a nine-fold increase in the number of Amazon Echo products shipped compared to 2015.

Amazon also listed the top-selling items in each of its product categories over the holiday season.

Here is a slightly abbreviated list of the top spots per category:

All Categories

  • Echo Dot
  • Fire TV Stick
  • Fire tablet
  • Amazon Echo

Audio & Accessories: 

    • Panasonic ErgoFit In-Ear Earbud Headphones
    • AmazonBasics 6-Outlet Surge Protector Power Strip
    • Sonos PLAY:1 

Beauty & Grooming: 

    • Philips Sonicare Essence Sonic Electric Rechargeable Toothbrush
    • Philips Norelco Multigroom Series 3100 with 5 attachments
    • Oral-B Pro 1000 Power Rechargeable Electric Toothbrush Powered by Braun


    • Fujifilm Instax Mini 8 Instant Film Camera
    • AmazonBasics 60-Inch Lightweight Tripod with Bag
    • GoPro HERO5


    • BLACK + DECKER 16V Cordless Lithium Hand Vac
    • Lasko Ceramic Heater with Adjustable Thermostat
    • Poo-Pourri Before-You-Go Toilet Spray 2-Ounce Bottle 

Home & Personal Care: 

    • AmazonBasics AA Performance Alkaline Batteries 
    • Bounty Select-a-Size Paper Towels, Huge Roll 
    • Cottonelle Ultra ComfortCare Big Roll Toilet Paper 


    • RTIC 30 oz. Tumbler
    • Instant Pot 7-in-1 Multi-Functional Pressure Cooker
    • Keurig K55 Single Serve Coffer Maker


    • The Secret Life of Pets
    • Finding Dory
    • Harry Potter: Complete 8-Film Collection

Music (CDs & vinyl): 

    • A Pentatonix Christmas
    • Hamilton (Original Broadway Cast Recording) 
    • Blue & Lonesome

Musical Instruments: 

    • Blue Yeti USB Microphone
    • Kala Learn To Play Ukulele Starter Kit 
    • Singing Machine Top Loading CDG Karaoke System with Sound and Disco Light Show


    • LifeStraw Personal Water Filter
    • Etekcity 2-pack Portable Outdoor LED Camping Lantern with 6 AA Batteries 
    • Yeti Coolers Rambler

Patio, Lawn & Garden: 

    • iDevices iGrill Mini
    • Bounty Hunter BHJS Junior Metal Detector 
    • Snow Joe Telescoping Snow Broom with Ice Scraper


    • SanDisk Ultra 32GB microSDHC UHS-I Card with Adapter 
    • Seagate Expansion 1TB Portable External Hard Drive USB 3.0
    • AmazonBasics Mini DisplayPort (Thunderbolt) to HDMI Adapter

Smart Home: 

    • TP-Link Smart Plug
    • Philips Hue White A19 Starter Kit
    • Samsung SmartThings Hub

Toys & Games: 

      • Hasbro Pie Face Game & Pie Face Showdown Game 
      • Scientific Explorer Mind Blowing Science Kit
      • Snap Circuits Jr. SC-100 Electronics Discovery Kit


    • Samsung 32-Inch 1080p Smart LED TV 
    • Avera 32-Inch 720p LED TV
    • Samsung 40-Inch 1080p Smart LED TV

Video Games: 

    • Pokémon Sun – Nintendo 3DS
    • Pokémon Moon – Nintendo 3DS 
    • Final Fantasy XV – PlayStation 4

Wearable Technology: 

    • Fitbit Charge 2 Heart Rate + Fitness Wristband 
    • Fitbit Alta Fitness Tracker 
    • Fitbit Blaze Smart Fitness Watch 
    • Fitbit Flex 2 
    • Garmin Vivofit Fitness Band


    • AmazonBasics Apple Certified Lightning to USB Cable (6 Feet) 
    • WeMo Light Switch 
    • Samsung Wireless Charging Pad

There are some interesting things to note from the above list, though conclusions should be taken with a grain of salt given the provided information comes from a single retailer over a very specific period of time.

The list does show those who shop on Amazon during the holidays are still purchasing sub-4K televisions, and that electric toothbrushes are in high demand. Fitbit, which purchased Pebble earlier this year, seems to be benefiting from its shotgun approach to releasing products.

Overall, Amazon ended up the biggest winner this holiday season. Not only did it increase sales year-over-year, the company’s own products topped its charts.

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*First Published: Dec 30, 2016, 12:47 pm CST