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NYPD's hashtag campaign backfires horribly

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In an age where bystanders commonly use their phones to document abuses of power by law enforcement, it’s understandable that police want to turn something like Twitter to their advantage.
 

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NYPD Twitter backlash spreads to L.A.


Too bad most civilians aren’t interested in burnishing the NYPD’s reputation for them, as they so politely requested in a hashtag campaign that was doomed from the outset.

The initial replies were friendly enough but soon overwhelmed by a wave of righteous scorn.

Oh, dear. That didn’t go quite as planned, now did it?

Photo by Paul Stein/Flickr (CC BY-SA 2.0)