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The weirdest possible way to silence people at the movies

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Your singing soda cups and Patton Oswalt PSAs are so quaint, America. Japanese scientists have found a better way to make you shut up in the middle of a movie. Meet Kyōsuke Shikijō, the superhero whose panty-covered head has made him a bit of a viral sensation in Japan thanks to a trailer for his new film, Hentai Kamen.

Why panties on the head? Wikipedia, the hentai-lovers' encyclopedia, knows:

[W]hen he accidentally puts a pair of panties over his head instead of a normal mask, he undergoes a transformation: due to the perverted genetics of his mother (an S&M worker), he is able to awaken the full 100% latent potential of his body!

For some actual human brains on this planet, those words form some kind of logical, cause-and-effect sequence. Fascinating!

The PSA below, which shows Shikijō shoving his crotch in the faces of obnoxious moviegoers and yelling at them in Japanese, is apparently showing across movie theaters in Japan, according to Daily of the Day. You don't need to speak Japanese to understand that this is definitely a half-naked dude with panties on his head, and you should shut the fuck up.