The collection of bras and underwear drops May 11 and runs up to size 44DDD—a wider size range than shoppers can find off-the-rack at stores like Victoria’s Secret. The advertising campaign is already highlighting models of all body types, something still relatively unheard of in the industry.
“Savages come in all shapes and sizes,” the pop star tweeted in late April.
Rihanna famously disrupted the beauty industry in 2017 with her 40-shade cosmetics line Fenty Beauty, providing many darker-complected makeup users with the first suite of products that actually matched their skin tone—so it’s safe to say she’s hoping lightning will strike twice. And honestly, judging by most fans’ reactions, it looks like she just might.
savagexfenty take ALL MY MONEY I’m here for it— rosalina (@iamoliviag0ld) May 1, 2018
my small titties are ready for savagexfenty— justine (@biticonjustine) May 1, 2018
The line might have some expanding to do, though, if it wants to live up to the size-inclusive hype. Many Twitter users have been pointing out that while the Savage x Fenty landing page allows users to identify as anything from a 32A to a 34DDD, other plus-bra brands run all the way to size L. So while Rihanna’s brand has dipped its toes into the plus market, it might not really offer a broad enough range of options to firmly hold the title of a plus-inclusive line in some people’s minds.
Ri, the woman in this video is talking about having really giant boobs, but your sign up form only goes up to DDD cup sizes, which seems incongruous. Is @SavageXFenty going to have pieces that fit cup sizes larger than DDD? pic.twitter.com/ouVcxvlebj— EricaJoy (@EricaJoy) April 29, 2018
this is what im saying. DDD isnt really that big. Bravissimo go up to K and even L cup— KAiARI【カイアリ】@Squish³ Mix Commissions (@KaiariChan95) April 29, 2018
However, as one user fairly points out, Savage x Fenty still hasn’t launched yet—and there is an “other” option at the bottom of its sizing menu:
No matter how inclusive the range ends up being, it’s probably safe to say Savage x Fenty is about to make a splash in lingerie.
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