Rihanna’s cryptic Instagram sends fans into overdrive

@badgalriri/Instagram

Lingerie? Music?

Rihanna‘s fans are in overdrive trying to figure out what a cryptic Instagram post could possibly mean.

It all started Tuesday when the singer shared a photo of two TVs with the caption “didn’t they tell u?”

didn’t they tell u?

A post shared by badgalriri (@badgalriri) on

Based on the vague image, it’s not exactly clear what “they” were supposed to “tell” us about. That’s when Rihanna’s fandom—the Navy—kicked into detective mode. The singer’s last album Anti, came out in 2016, so it would make sense timing-wise for her to be potentially teasing new music. But the upper TV appears to display an image of her cleavage in a bra or bikini top, which led other fans to wonder if she was teasing a lingerie line. The fandom was torn:

Eagle-eyed followers noticed that the singer had also created a spinoff Instagram account, and it’s already verified: @savagexfenty. Rihanna’s last name is Fenty, and that’s also the name of her beauty line as well as her collaboration with Puma sneakers, so a Fenty spinoff definitely seems like it could be a new lingerie brand.

Whatever this project ends up being, she definitely has people talking now.

Christine Friar

Christine Friar

Christine Friar is a writer and editor in New York who focuses on streaming entertainment and internet culture. Her work has appeared in the Awl, the Fader, New York Magazine, Paper Magazine, Vogue, Elle, and more.