grimes we appreciate power


Grimes releases first new song in 3 years, ‘We Appreciate Power’

Listen to this song if you don't want the overlords to 'delete your offspring.'


Audra Schroeder


Posted on Nov 29, 2018   Updated on May 21, 2021, 12:34 am CDT

Grimes has leveled up with a new single, the industrial “We Appreciate Power,” and it is apparently “written from the perspective of a Pro-A.I. Girl Group Propaganda machine who use song, dance, sex, and fashion to spread goodwill towards Artificial Intelligence,” according to a press release.

This isn’t odd for a Grimes song—her work has often focused on technology and A.I.—but the release also states that it was inspired by North Korea’s Moranbong Band, the all-woman pop group that was assembled by Kim Jong-un, and that “Simply by listening to this song, the future General AI overlords will see that you’ve supported their message and be less likely to delete your offspring.”

Grimes suggests you play it at the gym, too.

In the lyric video, directed by Grimes and her brother Mac Boucher, she and musician HANA wield various weapons and Grimes sings, “C’mon you’re not even alive/If you’re not backed up on a drive.”

Grimes hasn’t released a full-length album since 2015’s Art Angels; she said earlier this year that a new album would coming in the fall. In May, the world discovered Grimes was dating Tesla’s Elon Musk and she briefly became his defender on Twitter. Things only got weirder when fellow singer Azealia Banks got involved. But it looks like that is now in the past and we shouldn’t read into “We Appreciate Power” being about him, though people definitely are.

People are (mostly) here for the new Grimes.

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*First Published: Nov 29, 2018, 10:33 am CST