David Harbour’s Tide commercials were the real Super Bowl winner

Classics.

Feb 5, 2018, 8:19 am

Internet Culture

Michelle Jaworski 

Michelle Jaworski

david harbour

Tide/YouTube

It takes an astounding amount of effort for advertisers to capture audience attention during the Super Bowl nowadays, but Tide kept viewers on their toes with a series of fourth-wall-breaking ads full of callbacks.

The first commercial arrived early in the game as Stranger Things star and retweet connoisseur David Harbour parodied a number of Super Bowl commercial tropes. He encompassed everything from a high-end car commercial, soda and beer ads, and something more sensual before twisting it around; no matter the set-up, it was all a Tide ad in disguise, centering on everyone’s clean clothing.

If Tide and Harbour had left it at a single ad, they would’ve had one of the most amusing of the night. But then Harbour showed up again and again in follow-up ads that would air during every quarter. He was on a horse with Old Spice spokesperson Isaiah Mustafa. He used his expert dance moves to take over for Mr. Clean. He even got in on a medicine commercial. But in the end, they were all Tide ads, and once viewers realized the set-up, they started to expect Harbour to show up at any minute.

https://www.youtube.com/watch?v=6gGXnE1Dbh0

It wasn’t too far off to suggest that the Super Bowl itself was just one giant Tide ad. To be fair, the new championship T-shirts worn by the Philadelphia Eagles after the game were very clean so you never know.

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*First Published: Feb 5, 2018, 8:19 am