charli d'amelio super bowl ad


TikTok star Charli D’Amelio is in a Super Bowl ad for hummus

'OK boomer' heads to the Super Bowl.


Audra Schroeder


Posted on Jan 30, 2020   Updated on May 19, 2021, 4:42 pm CDT

Charli D’Amelio is one of TikTok‘s ascendant stars, and she’s now extended her clout to a Super Bowl ad.

The 15-year-old posted a short preview of the Sabra ad, which features former NFL player Boomer Esiason dipping a pretzel in hummus. D’Amelio, holding a carrot, replies, “OK boomer,” both a play on his name and the meme!

D’Amelio, who became popular on TikTok for her dancing and is now part of the Hype House collective, signed with UTA earlier this month, and this appears to be the first major ad she’s appeared in.

The full ad will air during the Super Bowl on Feb. 2.


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*First Published: Jan 30, 2020, 9:50 am CST