‘OK boomer’ is the youths’ new favorite comeback to Baby Boomers

There is little Baby Boomers seem to love more than dunking on millennials. Millennials have killed everything, from department stores to Applebee’s and spend more time eating avocados than getting outrageous home loans we will never be able to afford. We are a generation ruined by participation trophies and caring about things like the environment and people’s feelings–and boomers love making sure we know what sensitive little snowflakes we are because of it.

While we all may be too busy working multiple jobs to afford skyrocketing rent prices (because somebody killed the economy) to put too much effort into comebacks, it turns out very little effort is needed in that department.

Millennials and Gen Zers have made a casual hobby of responding to things the older folks say with nothing more than “OK boomer”–and it’s driving them absolutely insane.

While “OK boomer” has been around for a minute, it’s picked up steam recently thanks to TikTok. Teens are posting videos mocking older people who put down the younger generations for idiotic reasons. And most of the videos are even set to various remixes of the song “Ok Boomer” by Jedwill and Peter Kuli, which largely just repeats the phrase “OK boomer” on a very catchy and aggressive loop.

And as internet memes tend to do, “OK boomer” is slowly creeping into real life, intentionally or not.

“My grandma said some dumb shit and i almost said ‘ok boomer’ this website is hell,” one user admitted.

The best kind of comeback is often simple and something that cannot be argued with, and refusing to engage boomers with anything more than “OK boomers” seems to be working perfectly. It also has the added bonus of being confusing and easily merchandised.

God help the generation that ends up killing memes.

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Rachel Kiley

Rachel Kiley

Rachel Kiley is a writer who sometimes writes things and sometimes is based in L.A., but is definitely always on Twitter @rachelkiley.