pop tart ranch state trend viral

Photo via Christy Talyor/Twitter

The viral Pop-Tart ‘state’ tradition trend is now officially dead

After a gross-out fest, the brand has weighed in.

Nov 24, 2017, 8:45 am*

Internet Culture

David Covucci 

David Covucci

Food is good. It’s nourishing, sustaining, and downright delectable. In a world rife with myriad daily horrors, why would you try to make food—perhaps our one last saving grace—worse?

Reader, I do not know.

But after a disturbing toaster strudel picture went mega-viral, now the teens are turning Pop-Tarts into downright abominations.

It started in Iowa, where a student at Iowa State University put a slice of American cheese in between two store brand Pop-Tarts and rode it into online infamy.

https://twitter.com/cjorgensen79/status/928858407901237248

What really sent the tweet into the stratosphere though was a RT by the Iowa State campus police.

Now, the joke construction is a meme.

https://twitter.com/adumsteeves/status/933126667316416512

It’s spread to other flat foods.

And other big brand names.

https://twitter.com/neeema_s/status/931331609487224833

Of course, you can’t strike viral gold twice. Unless you catch the eye of the brand behind it all. Which the ranch-dipped Pop-Tart did.

It’s not quite Iowa State-police-tweet good, but it did it one better: It killed this trend.

Although, you know what? I take this back. This one is good.

https://twitter.com/Seanyy_Swerve/status/933239874089500672

I would try that once.

Share this article
*First Published: Nov 25, 2017, 5:30 am