pop tart ranch state trend viral

Photo via Christy Talyor/Twitter

The viral Pop-Tart ‘state’ tradition trend is now officially dead

After a gross-out fest, the brand has weighed in.


David Covucci

Internet Culture

Posted on Nov 25, 2017   Updated on May 22, 2021, 10:05 am CDT

Food is good. It’s nourishing, sustaining, and downright delectable. In a world rife with myriad daily horrors, why would you try to make food—perhaps our one last saving grace—worse?

Reader, I do not know.

But after a disturbing toaster strudel picture went mega-viral, now the teens are turning Pop-Tarts into downright abominations.

It started in Iowa, where a student at Iowa State University put a slice of American cheese in between two store brand Pop-Tarts and rode it into online infamy.


What really sent the tweet into the stratosphere though was a RT by the Iowa State campus police.

Now, the joke construction is a meme.



It’s spread to other flat foods.


And other big brand names.


Of course, you can’t strike viral gold twice. Unless you catch the eye of the brand behind it all. Which the ranch-dipped Pop-Tart did.

It’s not quite Iowa State-police-tweet good, but it did it one better: It killed this trend.

Although, you know what? I take this back. This one is good.


I would try that once.

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*First Published: Nov 25, 2017, 5:30 am CST