- Viral video shows an egg getting a hot makeover Tuesday 7:56 PM
- New Netflix feature broadcasts what you’re watching via Instagram Tuesday 6:11 PM
- Videos show alleged Covington teens harassing women, making rape jokes at march Tuesday 4:13 PM
- MAGA teen gets ‘Today Show’ interview—and people are pissed Tuesday 3:38 PM
- Family says hacker sent fake North Korean missile warning through Nest camera Tuesday 2:42 PM
- This Arizona bill would tax internet porn to fund a border wall Tuesday 2:41 PM
- This meme is asking people how they draw the letter X Tuesday 1:18 PM
- Charlie Kirk’s love of U.S. healthcare system put to the test after back problems Tuesday 1:12 PM
- Fyre Fest caterer who was left broke has received $160,000 in donations Tuesday 12:58 PM
- The YouTuber who taught a dog to give the Nazi salute on command can’t find a job Tuesday 12:24 PM
- The ‘oh yeah yeah’ meme is flooding YouTube—and KSI can’t deal Tuesday 12:20 PM
- Did this d*ck-drawing Instagram star steal her gag from a rival runner? Tuesday 12:00 PM
- Rep. Steve King, best known for his racism, tweets a fake MLK quote Tuesday 11:54 AM
- Facebook is helping husbands ‘brainwash’ their wives with targeted ads Tuesday 11:35 AM
- Twitch streamer Pink_Sparkles responds to gamers who don’t think she belongs Tuesday 11:29 AM
Tide, Rob Gronkowski team up to warn people not eat Tide Pods
‘NO NO NO NO NO NO NO.’
Even if people aren’t really eating Tide Pods on purpose, Tide knows that some day, this meme-turned-DIY-recipe of a laundry pod could become somewhat of a PR nightmare should a bunch of tweens decide that, hey, they really want to show how cool they are by seeing who can eat the most Tide Pods.
So, they’ve come up with a detergent deterrent to get ahead of the narrative, and show that, hey, they’ve done all they can to warn people that you shouldn’t eat Tide Pods, no matter how funny the premise of digging in on a bag of laundry detergent seems to be.
Partnering with New England Patriot’s tight end Rob Gronkowski, Tide has put out a fun, viral PSA reminding viewers that eating Tide Pods is a “NO NO NO NO NO NO NO.”
“What should Tide PODs be used for? DOING LAUNDRY. Nothing else,” the brand’s Twitter account tweeted on Friday. “Eating a Tide POD is a BAD IDEA, and we asked our friend @robgronkowski to help explain.”
What should Tide PODs be used for? DOING LAUNDRY. Nothing else.
— Tide (@tide) January 12, 2018
“What the heck is going on people?” Gronkowski asks, echoing the confusion that many of us have harbored for the better part of January. “Use Tide Pods for washing, not eating.”
“Do not eat,” he says as he looks at the Tide Pod, and then the camera, as if he too is truly having to resist popping the pod right into his mouth and chomping down with reckless abandon.
Tide’s cautionary post may actually be necessary—the Consumer Product Safety Commission (CPSC) is warning families about the dangers of consuming Tide Pods after the “Tide Pod Challenge” has encouraged teenagers to put the pods in their mouths while taking a video, according to CBS News. Children and elderly people, however, are often more at risk of accidentally mistaking laundry pods as food or a toy. For this, Ann Marie Buerkle, acting chairman of the CPSC says the organization is working with manufacturers to make laundry pods less colorful and less toxic.
On the footballer’s own Twitter account, he shared Tide’s video and reminded readers, once again, that Tide Pods are for doing laundry, and “nothing else!”
— Rob Gronkowski (@RobGronkowski) January 13, 2018
Alright folks, you’ve had three warnings. Now don’t come crying to Tide the next time your Pod popping gets out of hand.
Samantha Grasso is a former IRL staff writer for the Daily Dot with a reporting emphasis on immigration. Her work has appeared on Los Angeles Magazine, Death And Taxes, Revelist, Texts From Last Night, Austin Monthly, and she has previously contributed to Texas Monthly.