May 26, 2016, is—according to meme academics—the third anniversary of the day that memes became dank. The world was forever changed.
It’s the 3rd anniversary of the day memes became ‘dank’
Blessings and dankness be upon you.
Whence this dankness, you ask? As Know Your Meme has helpfully explained, “dank memes” most likely originated with a YouTube video posted on May 26, 2013, by fennthulhu—who was in fact mocking the tired, formulaic aspects of a then-popular meme, Success Kid.
Starting there, a dank new pattern emerged. Under the banner of dankness, we saw a new generation of memes that edged away from references and punchlines into anti-comedy, deliberately shitty graphic quality, dead horse beating, and willful attempts at obscurity. By one metric, the less people understand or invest in a meme, the danker that meme is.