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Nintendo celebrates ‘Pokemon Masters’ anniversary with accidentally horny hashtag


Sep 1, 2020, 11:55 am*

Internet Culture


Bryan Rolli

Nintendo celebrated the anniversary of its Pokemon Masters mobile game over the weekend by rolling out a series of Pokemon Masters EX updates. The company had ample cause to celebrate, as the game grossed a whopping $33 million in its first month and was downloaded tens of millions of times.

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Yet all that revenue still couldn't pay for a quality control specialist who could steer Nintendo away from its accidentally horny social media promotion.

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Nintendo also launched the #PokemonMastersEX hashtag on Twitter to mark the occasion, replete with a Pokemon trainer avatar reminiscent of the first-generation Pokemon Game Boy titles. Unfortunately, the hashtag takes on a vastly different meaning without the intended punctuation, and thousands of #pokemonmastersex tweets soon made the rounds. (As in "Pokemon Master SEX.")

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Plenty of people feigned shock at the lewd hashtag.

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Others applauded Nintendo for its handiwork. Maybe the company's social media team knew what it was doing all along.

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Others still banished the gaming company to horny jail.

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Many Twitter users failed to reach a verdict on what exactly the hashtag was trying to say.

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Even if the #pokemonmastersex was a blunder on Nintendo's part, it probably ended up earning the company more free promotion than a less suggestive hashtag would have. Well played, Nintendo.

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*First Published: Sep 1, 2020, 11:54 am