Nintendo celebrated the anniversary of its Pokemon Masters mobile game over the weekend by rolling out a series of Pokemon Masters EX updates. The company had ample cause to celebrate, as the game grossed a whopping $33 million in its first month and was downloaded tens of millions of times.
Yet all that revenue still couldn’t pay for a quality control specialist who could steer Nintendo away from its accidentally horny social media promotion.
Nintendo also launched the #PokemonMastersEX hashtag on Twitter to mark the occasion, replete with a Pokemon trainer avatar reminiscent of the first-generation Pokemon Game Boy titles. Unfortunately, the hashtag takes on a vastly different meaning without the intended punctuation, and thousands of #pokemonmastersex tweets soon made the rounds. (As in “Pokemon Master SEX.”)
Pokemon Master Sex memes
Plenty of people feigned shock at the lewd hashtag.
![pokemon masters ex memes](https://uploads.dailydot.com/2020/09/pokemon_masters_ex_memes.png?auto=compress&fm=png)
![pokemon master sex twitter](https://uploads.dailydot.com/2020/09/pokemon_master_sex_twitter.png?auto=compress&fm=png)
Others applauded Nintendo for its handiwork. Maybe the company’s social media team knew what it was doing all along.
![pokemon masters ex Twitter](https://uploads.dailydot.com/2020/09/pokemon_masters_ex_twitter.jpg?auto=compress&fm=pjpg)
Others still banished the gaming company to horny jail.
![pokemon master sex memes](https://uploads.dailydot.com/2020/09/pokemon_master_sex_memes.png?auto=compress&fm=png)
Many Twitter users failed to reach a verdict on what exactly the hashtag was trying to say.
![pokemon master sex tweets](https://uploads.dailydot.com/2020/09/pokemon_master_sex_tweets.jpg?auto=compress&fm=pjpg)
![](https://uploads.dailydot.com/2020/09/pokemon_master_sex_eric_andre.jpg?auto=compress&fm=pjpg)
Even if the #pokemonmastersex was a blunder on Nintendo’s part, it probably ended up earning the company more free promotion than a less suggestive hashtag would have. Well played, Nintendo.