Homepage article image

Upworthy ushers in original series, based on data and audience behavior

Move over, BuzzFeed.

On by [email protected]

Homepage article image

Here’s how your favorite sites are joining Internet Slowdown Day

From banners to pop-ups to custom homepage content, major websites are getting in the spirit for Internet Slowdown Day.

On by Eric Geller

Homepage article image

You’ll never believe what Facebook is doing to clickbait

Facebook just quietly changed the Internet forever.

On by S.E. Smith

Homepage article image

‘Humans of New York’ isn’t clickbait—it’s why the Internet exists

What better way to show that we are different but still the same?

On by [email protected]

Homepage article image

Do we need a new word for ‘viral?’

Do these pieces of our culture truly encapsulate what virality once stood for?

On by [email protected]

Homepage article image

How the New York Times can compete in the Facebook age

The New York Times is worried about its digital competition. But how can it compete in the age of Facebook?

On by Fernando Alfonso III

Homepage article image

The Onion takes on BuzzFeed, Upworthy, and ‘viral content’

Get ready for ClickHole.com.

On by Rob Price

Homepage article image

What you don’t know about the curiosity gap may change your life

That’s why the curiosity gap is so insidious: it makes us care about information that we would have had no interest in learning before.

On by [email protected]

Homepage article image

Facebook now lets you block specific websites on your News Feed

Begging the question: “Wait… why didn’t Facebook let you do this in the first place?”

On by EJ Dickson

Homepage article image

Is it ever OK to turn tragedy into clickbait?

Let’s establish some guidelines for when it’s OK—and not OK—to use emotions as a marketing tool.

On by Aja Romano

Homepage article image

You won’t believe what this new plugin does to clickbait headlines

Don’t fall into that curiosity gap.

On by Audra Schroeder

Homepage article image

You can’t imagine what happens when Upworthy headlines meet sci-fi and fantasy

Just add a coat of clickbait, and voila!

On by Aja Romano

Homepage article image

The most important people on Facebook in 2013

From Upworthy to Edward Snowden, these are the people who mattered on the world’s largest social network.

On by Tim Sampson

Homepage article image

Introducing GodVine: Upworthy, with a higher calling

Imitation is the sincerest form of flattery. Or at least the best way to drive up your pageviews.

On by Tim Sampson

The Daily Dot