A TikTok video of a talking Jack-o’-lantern named Lewis has prompted viewers to rush to their nearest Target store for the viral Halloween decoration.
TikTok user Shan (@imshannonduh) posted the video, and it has garnered 1.8 million views as of this writing.
@imshannonduh I dont know who voiced this halloween decoration at Target but i hope they got paid a lot of money to do it #halloween #halloweendecor #target #targethalloween #spookyseason ♬ original sound – shan 🌟
Shan writes in the caption of the post, “I don’t know who voiced this Halloween decoration at Target but I hope they got paid a lot of money to do it.”
In the video, someone can be heard asking, “How many phrases does he have?” as the Halloween decoration’s recorded voice begins.
“I am not a Jack-O-Lantern. My name is Lewis,” the decoration says, followed by a sinister giggle.
Viewers poked fun at the decoration, though they seemed to love it.
“Sounds like Willem defoe LMAO,” one commenter laughed.
“I need my own Lewis, not even for my front yard, it’s for my room,” another joked about the talking Halloween decoration.
“I need to know what else he says,” said a third.
One viewer asked, “My last name is Lewis, how do I make this my voicemail?”
Even Target employees chimed in, with one writing, “I work at target and lewis is the highlight of my day.”
One person who claimed to own the decoration said, “Yes! My husband and I are obsessed with this guy.”
Target’s website lists the Halloween decoration as an 8-foot Light and Sound Pumpkin Halloween Ghoul. The item is priced at $180.
After Shan’s video went viral, many other TikTok creators made videos raving about the decoration. One creator says she hopes that “Lewis is here with us … for many Halloweens to come.”
Under another post from a creator who found Lewis at their local Target, a viewer commented, “I am desperate for his origin story.”
“I literally will not sleep until I know the Lewis backstory,” the creator joked back.
One person expressed their total commitment to the Halloween decoration, writing, “I just bought the Lewis, he is my son now.”
The Daily Dot reached out to Shan via TikTok comments.
Update 9:28am CT Oct. 11: In an email exchange with the Daily Dot, a TikTok spokesperson shared insight into Lewis’ social media fame.
“When a Target jack-o’-lantern told TikTok creators his name was Lewis, he sparked a fanbase that would inspire Halloween enthusiasts across America,” they wrote. “With a whopping 36M views in the past week (9/28 – 10/4) #Lewis has become the must have Halloween decoration this season.”
They continued: “The TikTok community has fallen in love with Lewis’ unique attitude and is showing their support via appreciation posts, short animations, fan edits, and even romantic theories involving Home Depot’s #12ftskeleton (151.5M views). Lewis is quickly becoming an icon and may even make an appearance as a costume this Halloween.”