That One Sound is a column from internet culture reporter Charlotte Colombo that explores the origin of popular sounds heard on TikTok.
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Maybe it’s because I’ve watched too much The Bear, but I’m not just hungry for a new trend. I’m ravenous; practically chomping at the bit for the TikTok gods to cook something up to fill my belly (or ears) with sustenance.
And this new wholesome TikTok sound might just take the biscuit.
The sound is of a man appearing to try some food, before following it up with a glowing review reinforcing how moreish the dish is: “Spectacular, give me 14 of them right now,” he says. On June 19, TikToker @affordableperfumereviews used the sound to praise the aroma of the perfume.
This video amassed 1.1 million views, and sparked a trend of users sharing their own favorite food or beverage with the sound. Now, the sound has been used across 21,500 TikToks. Examples of the trend include people trying lovedones’baking, their favorite fast food order, or their favorite candy.
Since going viral, the clip of Al praising his wife also became a reaction video. Now a popular CapCut template, Al’s praises are being inserted into a number of different scenarios—such as enjoying crab rangoons and espresso martinis—which pretty much follow the same principle as the viral sound.
It’s a trend almost good enough to eat.
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Charlotte is a regular Daily Dot contributor with bylines in Insider, VICE, Glamour, The Independent, and more. She holds a Masters’s degree in Magazine Journalism from City, University of London.