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Despite spending ungodly sums of money in the past month of the Democratic primary (including almost $1 million a day on Facebook ads alone), former New York City Mayor Mike Bloomberg did not qualify for tonight’s Democratic debate.
It’s the second debate he’s missed qualifying for since announcing his candidacy. And it’s left people wondering just what the hell he’s doing. Is he running a completely aimless vanity project or somehow secretly courting delegates to set up a brokered convention?
One person who doesn’t know what they’re doing is Bloomberg’s social media team, who instead of posting snippets of Bloomberg zingers at tonight’s debate is making weird tweets about Italian food and comparing the NRA to pasta.
Test your political knowledge:— Team Bloomberg (@Mike2020) January 15, 2020
SPOT THE MEATBALL THAT LOOKS LIKE MIKE. pic.twitter.com/CkzdgwpzdI
They say money can’t buy taste. It also can’t buy savvy social media, because we’re getting tweets like this on an almost unlimited budget.
IN ADDITION TO AN OPEN OFFICE CONCEPT EAST ROOM, WHAT OTHER CHANGE SHOULD MIKE IMPLEMENT?— Team Bloomberg (@Mike2020) January 15, 2020
Situation Room Omelet Bar
Treadmill Desk in the Oval Office
Map Room Mechanical Bull
Swim-Up Bar in the Potomac pic.twitter.com/IZW9OkLnPh
And at a time when billionaires are being vilified, it might not be best to make flippant tweets about wasting his wealth at the dog track.
Maybe they should let him into the next debate, if only so he’ll stop.
David Covucci is the Layer 8 editor at the Daily Dot, covering the intersection of politics and the web. His work has appeared in Vice, the Huffington Post, Jezebel, Gothamist, and other publications. He is particularly interested in hearing any tips you have. Reach out at [email protected]