LGBTQ bookstore TikTok


‘Bookstores are for everyone’: TikTok calls out bigoted customers, sparking wave of LGBTQ book sales

Homophobic and racist customers flip around LGBTQ and BIPOC books.


Viola Stefanello


Posted on Aug 12, 2021   Updated on Aug 13, 2021, 11:58 am CDT

What’s a weird thing that happens a lot in bookstores? Carrie Deming, who has run independent shop The Dog Eared Book in Palmyra, New York, since 2015, had a surprising answer for her TikTok followers. 

“People don’t always agree with all of the books we have on display,” she explains over a video of herself walking around her store and turning around some LGBTQ books that customers have flipped to hide their covers.

So we have to run around whenever the store is in-between customers,” Deming continues, “and make sure that people haven’t taken books that they don’t agree with and turn them around so that the back is facing the front instead of the cover.” 

Among the titles she showed were Cat Sebastian’s The Queer Principles of Kit Webb, a historical novel “about a reluctantly reformed highwayman and the aristocrat who threatens to steal his heart”; Julie Murphy’s Pumpkin, starring a fat, openly gay boy living in a small Texas town; Kacen Callender’s Felix Ever After, a young adult novel centered around a transgender teen; and Olivia Waite’s The Hellion’s Waltz, part of a series of historical novels that all feature lesbian romances. 

“This doesn’t happen every day, but it happens shockingly often!” Deming wrote under her viral TikTok, which by Thursday had been liked by 1 million people and watched over 4 million times. The video, published on July 16, spurred a series of similar stories in the comments. 

“I work in a library and we recently had someone either hide or throw away all of our LGBT+ collection and it was incredibly upsetting to find out,” wrote user @libraryphantom. “My local bookshop has had an issue with people leaving church pamphlets in the books they don’t agree with lately,” user @thegreenathame added.

“I worked in a library for a long time and this happened regularly. We would eventually ban people for it because it goes against our inclusivity policies,” added @sugarandpeaches. Multiple commenters who identified themselves as Barnes & Noble employees commented about having to turn political books around regularly, too.

The tendency falls in line with calls for censorship of LGBTQ books in schools and libraries throughout the United States. A look through the American Library Association’s yearly “most challenged books” list, which is based on media stories and voluntary reports sent to the organization, shows that books containing LGBTQ themes and characters have been facing opposition for years, usually because they “conflict with religious viewpoints” or “threaten the traditional family structure.”

Alex Gino’s George, a children’s novel about a fourth-grade transgender girl who struggles to find her place in the world, has been the most challenged book in the country for the past three years, according to the association’s data. 

On TikTok, though, it’s a different story. The ByteDance-owned social network is well-known for its vibrant queer community. The platform hosts a thriving community of bookworms, known as BookTok, whose most recommended titles—usually in the young adult and fantasy genres—often feature LGBTQ storylines.

Fan favorites include Madeline Miller’s Song of Achilles, Benjamin Alire Saénz’s coming-of-age Aristotle and Dante Discover the Secrets of the Universe, and Hanya Yanagihara’s A Little Life. Videos tagged with #LGBTBooks or #QueerBooks often reach audiences of millions. 

It’s not incredibly surprising, then, that a multitude of TikTokers supported Deming after called out bigoted customers for turning the books around in her shop. In a matter of hours, her independent bookstore was flooded with orders for a very specific kind of book. 

“Wow … I cannot believe how much it has resonated with everyone. The amount of orders that came in through our website last night for LGBTQ books is absolutely incredible,” the bookseller says in a follow-up video. “By the time I’m done I don’t think there’s gonna be a single BIPOC or LGBTQ book left in the store!”


#stitch with @thedogearedbook thank you for agreeing that bookstores are for everyone!! #booktok #lgbtqbooks #bookstore #bookseller #bipocbooks

♬ original sound – The Dog Eared Book

Deming told the Daily Dot that she saw “three times” the number of average web orders immediately following her viral TikTok. Although the video is still attracting views, the surge in online orders has slowed down in the last month, she said.

Yet there’s been another unintended and welcome side effect: “Some people who are within driving distance of our store learned about us through this video and have become customers,” Deming said.

In a follow-up video, Deming said she was working as fast as possible to reorder sold-out books.

“I promise we stock them for a very important reason,” she said, “because bookstores are for everyone.”

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*First Published: Aug 12, 2021, 7:00 pm CDT