Twitter is roasting these gender-bent presidential portraits

News platform NowThis used a Snapchat filter on Tuesday to transform the gender of presidential portraits in the most stereotypical way possible, apparently an attempt to imagine the crazy idea of America having women presidents. Critics on Twitter are roasting the initiative as everything from tone-deaf to downright cursed.

For context, a recent slew of stringent anti-abortion legislation has many feminists on edge, wary that Margaret Atwood’s dystopian novel The Handmaid’s Tale may not be fiction for much longer. So, it’s understandable that women may not be in the best mood for cutesy “Girl power!” publicity stunts. It looks like Snapchat couldn’t read the room, though.

It also probably doesn’t help that NowThis shared the filters on Twitter Tuesday with the caption, “Thanks to a Snapchat filter, we can have women presidents.” As if that wasn’t something already absolutely possible and vehemently campaigned for.

The icing on the cake, though, may be the incredibly white names NowThis gave these newly gender-bent presidents. Barbara Obama, Donna Trump, Tammy Jefferson—it’s like America’s chief of staff is two seconds away from demanding to speak to a manager.

https://twitter.com/hellolanemoore/status/1133521194928484353

Several users also critiqued how these filters claim to change presidents into women via an extremely stereotypical definition of what women look like.

“This is ‘what would happen if U.S. presidents had no facial hair, narrower jawlines, fewer wrinkles, and all knew how to do a perfect smokey eye on their weirdly enlarged eyes.’ The idea of what women look like it presents is stiflingly narrow in looks and presentation,” wrote Twitter user @NeolithicSheep.

https://twitter.com/NeolithicSheep/status/1133485075989979136

Most users shared the same simple, resounding message: This ain’t it.

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Alyse Stanley

Alyse Stanley

Alyse Stanley is a video game and culture reporter based in Virginia with words at Polygon and USGamer. When she’s not writing about memes, she edits Unwinnable’s monthly magazine. You can follow her on Twitter @pithyalyse.