couch made of pink, blue, and purple hands with pillows that read "when you change OR to AND" and "nobody believes you"

IKEA Canada/YouTube

‘Capitalism supports LGBT rights when there is an opportunity to make more money’: People are divided over Ikea’s Pride-themed loveseats

People are especially conflicted over the bisexual loveseat.


Jennifer Xia


Published Jun 29, 2021   Updated Jun 30, 2021, 4:50 pm CDT

Ikea presented 10 Pride-themed loveseats designed by LGBTQ and LGBTQ ally artists that are receiving mixed reviews from people online. 

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From a pink, purple, and blue loveseat covered in handprints inspired by the bisexual flag to one covered in clouds with a blue, pink, and white rainbow for the transgender flag, the loveseats were designed to celebrate LGBTQ identities and stories of love. 

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“That asexual couch is maybe the least asexual couch I have ever seen,” one user commented. “Like, okay, you may not be interested in sex, but your couch is down. to. Clown.”

Users seem conflicted over the designs. Some are expressing how they want to purchase the loveseats, while others are bashing the designs. People are especially conflicted over the bisexual loveseat, which features the words, “When you change or to and, nobody believes you.”

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“Why would I want my couch to remind me people don’t think my sexuality is real?” one user commented. “Just make it the bi colors lmao.”

In response, another defended the loveseats, saying they are more personal art pieces than items for sale catered to peoples’ “specific tastes.” The 10 loveseats were designed by three queer artists and one LGBTQ ally artist. 

“Being a part of this project was exciting because it was an opportunity to celebrate queerness and community,” artist Charlotte Carbone said in her artist biography. “In a global pandemic that disproportionately affects QTPOC, we need these moments of joy and connection to push us through adversity.”

Others are voicing their opinions on the difference between consumerism and activism as well as tokenizing LGBTQ people for profit. 

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“Great to know capitalism supports LGBTQ rights when there is an opportunity to make more money…” one user commented. 

The loveseats are on display in Ikea stores across Canada, and some people were disappointed to hear that Ikea was not actually selling the couches.

“My take on the Ikea pride couches is they are cool and Ikea should be legally required to give one to every queer person,” one user commented. 

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*First Published: Jun 29, 2021, 3:00 pm CDT