Everyone is having a moment.
On Tuesday, Twitter announced that influencers, partners, and brands would be abe to start creating their own Moments, but the long term plan would stretch well beyond that: eventually, everyone will be able to create and curate their own Moments.
The first batch of users to gain access to the extended version of Moments includes DeRay Mckesson, a prominent activist on Twitter and member of the Black Lives Matter movement. Mckesson used the feature to create a Moment called “The Birth of A Movement, Ferguson 2014 #MikeBrown,” a collection of tweets chronicling the events that took place in Ferguson, Mo. following the death of Michael Brown.
“Moments allows us to collect and curate Tweets to tell stories in new ways. It’s a powerful Twitter feature, continuing to help build community as we engage specific topics and events,” Mckesson said in a statement.
Other early account-created Moments have come from Allure Magazine and Budweiser.
Since launching, Moments has been Twitter’s way of highlighting topics of interest and newsworthy events being discussed on the platform. The feature has been used to organize conversation around breaking news and was recently used to experiment by allowing users to temporarily follow accounts to keep up with news and results from the Olympics in Rio.
Twitter will highligh Moments made by creators and brands through the @TwitterMoments account.
Pure, uncut internet. Straight to your inbox.