In what might be the most tone-deaf “celebration” of 4/20, Snapchat reduced Bob Marley’s life and legacy to a blackface filter.
It appears Snapchat wanted to give people a 4/20 filter—a day associated with marijuana—but didn’t want to include blatant drug references. Instead, the Bob Marley filter was added, presumably because of the legendary musician’s use of the plant.
A spokesperson for Snapchat explained the new lens option and said it was created through a partnership that’s not immediately obvious when using the lens:
The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements.
Earlier this year, the Bob Marley estate launched a cannabis brand on the late musician’s birthday.
Despite the Snapchat lens being created in partnership with the singer’s estate, people are pissed. Across Twitter, people are calling out the inexplicable move by the company.
Oh god the Bob Marley filter oh god
— Elamin Abdelmahmoud (@elamin88) April 20, 2016